Glossario di marketing: SEO

301 Redirect

A 301 redirect, also known as a permanent redirect, is a fundamental mechanism in Search Engine Optimization (SEO) and website management.

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307 Temporary redirect

The HTTP 307 Temporary Redirect status code indicates that the requested resource has been temporarily moved to another location. When a server responds with this

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404 Not found

The 404 Not Found redirect is a technique used to handle requests for Web pages that do not exist or are no longer available.

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410 Content deleted

The HTTP 410 Gone status code, also known as “410 Content deleted,” indicates that the requested resource has been intentionally and permanently removed from the server and will no longer be available.

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Affiliate Links

Affiliate links are a key tool in the world of digital marketing, particularly for those engaged in affiliate marketing.

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Anchor text

Anchor text is nothing more than clickable text that refers users to a different page (on the same or a different site).

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Bounce Rate

he bounce rate, or bounce rate in Italian, is a key metric in Web analytics that measures the percentage of visitors who abandon a Web site after viewing a single page, without taking further action.

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Canonical URL: what is it?

The canonical URL is a key tool for SEO optimization of websites, especially those with duplicate or similar content. Let’s see in detail what it is and how to use it correctly.

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Clickbait

Clickbait is a digital marketing strategy that aims to attract as many clicks as possible on Web content, primarily to generate advertising revenue.

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Domain Authority

Domain Authority, or DA for friends, is a score developed by Moz that tells us how well a Web site is likely to rank in search results.

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Keywords Tree

The keyword tree is a strategic tool used in the field of SEO to organize and structure keywords in a hierarchical and logical manner.

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Knowledge Graph

The Google Knowledge Graph is a box of information that you can locate among the Search Results in the SERP (from Desktop, you can find it to the right of the results).

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Long-Tail Keywords

Long-tail keywords are one of the most powerful tools in the world of SEO, ideal for attracting qualified traffic and improving search engine rankings.

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rel=”sponsored”

The rel=”sponsored” tag is an HTML attribute introduced by Google to identify links placed within a website that are the result of advertising agreements, sponsorships or business partnerships.

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Rich results

A Rich Result, formerly known as a “rich snippet,” is an enriched search result that appears on Google’s results page (SERP)

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Seed keyword

Seed keyword is a key term in the world of SEO, used as a starting point for keyword research and optimization.

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SEO Manager

Learn about the SEO Manager’s key role in improving online visibility and driving organic traffic through effective SEO strategies.

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SEO Specialist

Learn about the crucial role of the SEO Specialist in improving your website’s visibility and driving organic traffic through advanced optimization strategies.

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XML sitemap

The XML sitemap is a key tool for SEO optimization of a website. This special file provides search engines with a detailed map of the site’s structure, facilitating discovery and indexing of content.

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