SEO copywriting is a key element of a company’s Communication Strategy.
SEO copywriting what is it?
It is one of the most effective strategies to make your website or eCommerce visible on search engines.
Being first on Google means beating the competition and having high potentials of gaining new customers.
The answer is articulate, but it takes only a few minutes. The goal of every company, business or professional is to be found by its potential customers.
This requires the right visibility in the target market.
Today the real market, the one that matters, is on the web. Internet sites and social channels rule the day.
It is therefore essential to be present there, where our potential customers are.
More simply, we need to implement the right strategy to be found by users who are searching for a product or service similar to ours.
Before the advent of the Web, marketing and communication activities were significantly simpler.
The channels and tools we had at our disposal were significantly fewer and had distinct logics.
Depending on the budget we had, we could study marketing and communication strategies on national or local media such as television, radio, print media, mail, billboards etc.
The Web has totally disrupted the marketplace.
Today, small companies with small budgets have the same opportunities as large companies.
Not convinced?
Thanks to writing content for our website, we are ranked on several keywords, ahead of the big Agencies, the really big ones.
Yet we are ahead of them.
For the simple reason that today, a user, thus a possible customer, when looking for a product or service, first looks for it online.
If you are thinking about word of mouth, I agree with you. It’s always a winning element, but we can’t get our businesses off the ground based on word of mouth alone.
I’ll tell you more. Even in the case of word of mouth, the Web is a winner.
Often times, entrepreneurs for whom we develop marketing and communication strategy introduce us to other entrepreneurs.
Do you know what happens on the first contact?
That they are happy to entrust the strategy to my Agency, because “they saw on the web that we are competent.”
Web and content marketing has the power to create value, reputation, reliability.
More simply, if you are reading this content, it is proof that content writing works.
This is the magic of SEO copywriting or SEO writing of your website content.
Through content we create the right credibility.
Through content we can be useful to users who are conducting a web search.
They are using Google and other search engines to find answers to their questions.
If we want to make a difference, it is essential to put ourselves in the user’s shoes!
Today the user decides for himself, what, when and how to buy.
If twenty years ago it was enough to run advertising campaigns to convince the user to buy a product, or a service, this is no longer the case today.
The user thanks to the web and social informs himself. He performs research. He reads reviews. He compares products with each other.
He reads data sheets and maybe even watches video tutorials.
Today the user wants to make decisions in total autonomy.
For these reasons, it is crucial that when he comes to your website, he finds the information that is useful to him.
We are not just talking about the data sheets of products and services.
We are talking about tips and explanations on how to best use your product or service.
Not only the user, but also the search engines, will judge us by the quality of our content.
Content must be quality, relevant, in-depth and knowledgeable. In a word, they must help the user.
At the same time they must be simple, immediate and clear.
We are all more hectic and fast-paced on the Web.
We want everything and now, and only if a piece of content really interests us are we willing to read it all the way through.
Having clarified the importance of content, it is also important to say that it must also meet certain specifications in order to be indexed by search engines.
Technically, it is said to be written according to SEO rules.
Search Engine Optimization Copywriting are all those techniques that improve the ranking of a piece of content on the Internet.
It is not enough to write for the web or to write a text to be published on the website.
It is essential to include the right keywords so that the content is properly indexed by the engines.
As we said earlier, a user when doing a search on Google, uses keywords or keywords.
And of course, if we want that user to get to the content on our site, we have to use the same keywords.
In jargon, we are said to make text that is optimized for those keywords.
All of these elements are part of the SEO Strategy, which involves:
Once we have defined which keywords to base our Positioning Strategy on, we implement what is referred to in the jargon as the Keyword Tree.
Basically, it defines the most important keywords and gradually the less important ones.
These are just some of the key elements.
If you would like to find out how Factory Communication can boost your website or eCommerce ranking on Google, contact us to request your customized SEO Consultation.
Search Engine Optimization Copywriting are all those techniques that improve the ranking of a piece of content on the Internet.
It is not enough to write for the web or write a text to be published on the website it is important to use the right SEO strategy!
We perform technical and semantic SEO analysis of your website or e-commerce to understand strengths and weaknesses. We perform online ranking analysis of competitors and user searches to find products and services similar to yours.
E-commerce SEO allows you to get your online shop’s visibility on search engines off the ground, greatly increasing sales, leads and customers.
Link building strategy is critical to increasing Domain Authority and your site’s search engine ranking.
Web site accessibility is not a cost, but an investment. By making your website accessible to everyone, you can increase your user base, improve your brand reputation and increase your sales.
