Read this article to find out why to invest in Pinterest Ads: data, benefits and winning strategies for entrepreneurs who want to grow with advertising on Pinterest.
In today’s digital landscape, companies are constantly looking for new channels to reach qualified audiences and achieve a higher return on investment than traditional social media.
Pinterest, often undervalued in Italy, is emerging as a strategic platform for advertising, especially for those targeting visual products and services.
In this article we explore why advertising on Pinterest is a winning choice, backed by up-to-date data and concrete benefits for business owners.
What is Pinterest? A unique platform
Pinterest is not just a social network, but a real visual search engine where users look for inspiration, ideas and products to buy.
Each “Pin” is visual content-image or video-that links to an external link, often to e-commerce sites or corporate landing pages.
Statistical data 2025
- 553 million monthly active users worldwide, growing 11% year-on-year, one of the fastest growth among social platforms.
- 80% of weekly users discover new brands or products on Pinterest.
- The audience is predominantly female (about 70 percent) and but the Gen Z group is growing strongly.
- 1 in 3 users have an income over $100,000 annually, making Pinterest ideal for even high-end products.
- 96% of searches are “unbranded”: users are looking for inspiration, not specific brands, providing great opportunities for new brands to gain visibility.
Pinterest ADV: why to invest in advertising on Pinterest
Advertising on Pinterest means tapping into an active, motivated audience with a strong propensity to buy.
Unlike other socials, where the user passively scrolls through the feed, on Pinterest people are looking for ideas, solutions, and products to buy.
Why should a business owner consider Pinterest Ads?
- High purchase intent: Users are already in the planning or decision phase, thus more likely to click and buy.
- Content Duration: Sponsored Pins continue to generate traffic and conversions even after the campaign ends, due to the “persistent” nature of the platform.
- Advanced Targeting: Pinterest offers segmentation tools for interests, keywords, demographic and behavioral data, allowing you to reach the audiences most relevant to your business.
- Competitive costs: The cost per click and per conversion is lower on average than Facebook, Instagram and YouTube, allowing you to optimize your advertising budget.
- Higher ROI: Recent studies indicate up to two times higher return on investment than other social media, with higher conversion rates and average order value.
- Integrated shopping: With Buyable Pins and e-commerce solutions, you can promote products and generate sales directly from the platform.
The benefits of using Pinterest Ads for your business
1. Growing and quality audiences
Pinterest boasts a steadily growing user base, with a strong presence of high-income users and a growing international community.
This means more opportunities for companies that want to expand their market, including abroad.
2. Search intent and propensity to purchase
Unlike traditional social media, Pinterest is used to plan purchases and find inspiration.
The average user is already predisposed to discover new products and make purchases, spending twice as much on average as on other social networks.
3. Increased durability and visibility of content
A Sponsored Pin can continue to generate traffic and conversions months after publication, unlike Facebook or Instagram where posts have a very short life cycle.
This ensures greater efficiency of advertising investment.
4. Precise and customizable targeting
Pinterest allows advanced audience segmentation by combining keywords, interests, demographic and behavioral data.
You can create targeted campaigns to reach users who have already visited your site or have shown interest in similar products.
5. Low advertising costs
The cost per click on Pinterest is lower on average than on other platforms: between $0.10 and $1.50 per click and between $2 and $5 per thousand impressions, making Pinterest Ads an affordable solution even for SMEs and start-ups.
6. Innovative advertising formats
Pinterest offers a variety of formats: standard Pins, videos, carousels, shoppable Pins, and shopping campaigns.
This makes it possible to maximize the value of products and create engaging visual experiences.
7. Analysis and optimization of results
With Pinterest Analytics, you can monitor campaign performance in real time, optimize content and maximize ROI.
Companies can then quickly adjust strategy based on the data collected.
8. Opportunities for all sectors
Pinterest is ideal for industries such as furniture, fashion, food, beauty, travel and lifestyle, but it also offers opportunities for B2B and service brands by tapping into specific niches and emerging trends.
With shopping features, products become purchasable directly from the Pin, simplifying the purchase path and increasing conversions.
9. Positive and inspirational brand image
Pinterest is perceived as a positive, authentic and inspiration-oriented platform.
This enables brands to build a solid reputation and establish trust with the public.
Advertising on Pinterest: choose Factory Communication
Choosing Factory Communication means relying on a team of experts to turn Pinterest into a strategic digital storefront capable of increasing visibility, traffic and sales with a professional, measurable and results-oriented approach.
Your company will then be able to stand out in a competitive environment, exploiting the full potential of one of the most effective social networks for modern business.
With a deep understanding of visual marketing, Factory Communication creates and organizes Pins and boards capable of capturing attention, telling the story of the brand, and guiding users to the desired action.
Attention to image quality, consistent editorial plan and SEO optimization of content ensures a distinctive and lasting presence on the platform.
We aim to generate tangible results: more qualified traffic to the company site, better search engine indexing thanks to Pin-generated backlinks, and a measurable increase in leads and sales.
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