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An influencer is holding a shopping bag for a Black Friday promotional campaign

Influencer Marketing and Black Friday: The Promotion That Earns Trust

A man is typing on a computer; superimposed on the scene are the letters "AI," representing the various models of artificial intelligence

Artificial Intelligence Models: How to Interpret and Evaluate Them in a Business Setting

a pile of blue envelopes with a warning bell

Cold emails: Why large volumes can be overwhelming for recipients

A hand is holding a cell phone, and the screen shows a panoramic view of a church with mountains and trees in the background, under a blue, cloudy sky. The background of the image shows a similar mountainous landscape.

Regional Marketing: How a Region Becomes Part of a Traveler’s Plans

A creator filmed on a smartphone mounted on a tripod, asking where the brand has gone

Why Brand Recall Is More Valuable Than Attention in Campaigns Featuring Creators

Marketing Articles

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Image of Piazza Duomo in Crema

“Call Me by Your Name” in Crema: How a Movie Transformed a Small Town into an International Tourist Destination

E-commerce site for shoes and handbags, featuring a laptop

E-commerce Returns and the Right of Withdrawal Online: What’s Changing Starting June 19, 2026

Wine bottle with a white label that reads No Alcohol

Marketing no alcohol: how to talk to those who choose to stop drinking

Marketing Calendar – The dates that matter for your strategy

SEO Articles

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Business Directory: Online Business Profiles Instead of the Old Paper Directory

Business Directories: What Are They and Which Ones?

dice with a question mark

You Can’t Type in Your Research Question: What We Found by Analyzing Twenty Theses

First, click on the "AI" text located in the middle of the analytical charts

Bot Traffic: What Percentage of Your Site’s Visits Are From Real People?

the Google Search Console interface where you can connect Instagram, TikTok, X, and YouTube

Search Console Also Tracks Social Media: A Guide for Creators

Articles onAI

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A graphic illustration of the ChatGPT interface showing 10 responses

How to Measure Your Brand’s AI Mentions (and What We Learned by Measuring Ours)

The image is in black and white. The title appears as an overlay: "Artificial Intelligence and Brand Reputation." How to Protect and Strengthen Your Brand Online.

Artificial Intelligence and Brand Reputation: How to Protect and Strengthen Your Brand Online

Claude design

Claude design what it is: the strategic guide for Italian entrepreneurs and SMEs

Influencer Marketing Articles

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Creator is producing content for an influencer marketing campaign

Influencer Marketing and AI: How They’re Changing Creators’ Choices, Briefs, and Scope

Local Influencer Marketing for Restaurants: How to Fill Tables by Reaching the Right People

The real question is how to use influencers, not whether to use them or not!

How to choose an influencer marketing agency: the guide for Italian SMEs

Social Media Articles

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Social media listening: the 6 best platforms to analyze sentiment and positioning of your brand

A smartphone on which Factory Communication's Instagram channel is displayed. Around the smartphone 5 postcards with the words: Idea, Like, Follow

Social media management: what to really do

a young woman holds in her hands a sign with the Linkedin logo on it

Linkedin 2026: strategies for building a personal brand that generates leads

influencer content creation

Influencer marketing integrated into digital strategy

Case Study

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Pizzkotto, Food Influencer

Pizzikotto – Food Micro-Influencers for High-Impact Local Promotion

Old Wild West Gluten Free Milazzo

Milazzo’s Old Wild West and Gluten Free Menus

Alessandra Gasproni marcheroba

Old Wild West and Local Influencer Marketing

E-commerce Items

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A metal shopping cart placed on a tablet display with a yellow background. The background of the image is purple.

WooCommerce shopping cart: how best to manage it

What is Kinsta and why it is critical for your site

a woman is using a Tablet to buy a pair of dress shoes on an eCommerce site

Abandoned WooCommerce carts: Which Plugins to best manage them!

WordPress site security with 2FA dual authentication

Articles Web Sites

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white text on a gradient black background

WordPress Studio and Studio Code: What They Are and Why They’re Good for Your Business

WordPress 7.0 script in black color bubble background blue and magenta colored

WordPress 7.0: AI enters the world’s most widely used CMS. What changes for your SMB

homepage of an online tourism portal displayed on a tablet

Creating a tourism portal: launch your digital business

Computer showing a gym website

The importance of a professional website for your gym

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