Dantedì

March 25 is the date when, according to scholars, Dante begins his journey to the afterlife. Since 2020, Italy has officially celebrated it as Dantedì, a day dedicated to the father of the Italian language. It is a cultured but far from austere anniversary: the web lives it with creativity, irony and unexpected quotes. For brands with a distinctive voice, it is an invitation to play with Italian language, culture and identity.