The English translation of “Above the fold” is “Above the fold.”
This expression, originally used in the context of print media, refers to the top of a web page that is immediately visible to the user without the need for scrolling.
This crucial area plays a key role in user experience andsearch engine optimization (SEO search engine optimization).
Why is it Important?
The above-the-fold area is the first impression visitors have of your site.
Studies show that users spend 57 percent of their time viewing content above “the fold,” that is, on the visible page without scrolling.
This makes it essential to optimize this section to capture attention and encourage site exploration.
Key Elements
To maximize the effectiveness of above-the-fold, consider these elements:
- Captivating and descriptive title
- Informative subtitle
- Clear call-to-action (CTA)
- Engaging image or video
- Intuitive navigation
SEO Optimization
Google considers above-the-fold content more relevant to ranking.
Make sure this section contains:
- Unique and valuable content(content marketing)
- Main keywords
- Fast loading (ideally within 2.5 seconds)
Best Practices.
- Design for mobile devices
- Avoid information overload
- Test different variants(A/B testing)
- Maintain a balance between design and functionality
Remember, the main goal is to provide immediate value to visitors, encouraging them to explore your site further.