Direct Marketing can also be called “Direct Response Marketing.”
By this term, we mean all those activities that aim to build direct contact with our target buyer personas.
Obviously, with the aim of creating a positive relationship, which will generate new business.
Unfortunately, more and more often, this strategy is being misused. Leading companies to achieve the exact opposite of their goal.
For example, think of the modus operandi of telephone company call centers. Their approach drives the customer to exasperation, losing any chance of generating new business.
A strategy involving Direct Marketing, must be customer-oriented.
Therefore, it is necessary to communicate directly and specifically with each of our ideal potential customers in order to attract their attention, convert them and delight them.