Thekeyword tree is a strategic tool used in the field of SEO to organize and structure keywords in a hierarchical and logical manner.
This approach makes it possible to plan effective content, improve search engine rankings, and meet the needs of users.
What is the Keywords Tree?
The keyword tree represents a hierarchical structure that starts with a main keyword (also called a “seed keyword”) and branches into related keywords that are divided into categories or levels.
Each level represents a greater degree of specificity than the previous one.
This method helps visualize the relationships between different keywords and identify opportunities for optimization.
Why is it important?
- Organization of Content: Helps create a logical map for content creation, ensuring that each topic is fully covered.
- On-Page SEO: Allows web pages to be optimized with targeted keywords, improving relevance to search engines.
- User Experience: Enhances site navigation by providing well-structured content that answers users’ questions.
- Internal Linking Strategy: Facilitates the creation of internal links between related pages, increasing theauthority of the domain and related site.
How to create a keyword tree
- Identify the Main Keyword: Choose a central keyword that represents the main theme of your site or page.
- Related Keyword Research: Use tools such as Google Keyword Planner, SEMrush or Ahrefs to find related terms.
- Organize into Categories: Break down keywords into macro-categories and sub-categories based on search intent or specific topics.
- Create a Hierarchy: Place the main keyword at the top and distribute the related ones in the lower levels according to their relevance and specificity.
- Integrate into Content: Use this structure to plan articles, landing pages and sections of the site.
Practical example
- Keyword principale: “Scarpe da corsa”
- Level 1 (Categories): Men’s running shoes, Women’s running shoes, Children’s running shoes
- Level 2 (Subcategories): Cushioned running shoes, Minimalist shoes, Trail running shoes
- Level 3 (Long-tail keywords): Best cushioned running shoes for marathon, Cheap waterproof trail running shoes
Advantages of the keyword tree
- Improves content focus
- Increases the likelihood of ranking for more queries
- Supports long-term SEO strategies
- Optimizes advertising budget through better segmentation
Implementing a keyword tree in your SEO strategy is a critical step to achieving measurable and lasting results.
