Buying habit: adoption of repeated buying behavior by consumers over time.
Buying habits are the object of study in consumer goods marketing.
Analyzing buying habits, that is, studying the aspects that contribute to influencing and determining consumers’ purchase choices, is critical to building customer loyalty and acquire new leads or potential customers.
Studying one’s target audience, that is, understanding what users want and meet their information needs, is the first step in a marketing project.
In addition, being able to intercept and pick up on a change in consumer buying habits before other competitors do will enable you to capture new market share and establish yourself as a leader.
Why is it so important to analyze buying habits?
How do consumers buy? Where, physical stores or online stores? When?
Know your audience is the golden rule of strategic marketing.
The marketing plan starts right from the analysis of the target audience. After doing the necessary market analysis, today more and more prevails online analysis, you need to focus on your audience.
Studying the target audience and building buyer personas (identikit of the ideal customer) is the only way to achieve business goals.
This way you can create targeted content for your content marketing strategy and increase your chances of gaining qualified leads.
