Cost Per Acquisition (CPA), also known as Cost Per Acquisition, is a key metric in digital marketing that measures the average cost incurred by a company to acquire a new customer (lead generation) or generate a desired conversion through a specific advertising campaign or marketing channel.
CPC (Cost per Click) is one of the main payment models used in online advertising campaigns.
CPM (Cost per Thousand) is one of the main pricing models used in digital advertising.
CRO, or Conversion Rate Optimization, is a method of increasing the number of visitors to a website who take the desired action.
The Click Through Rate is a very important indicator because it allows us to see how many times our posts, or campaigns, have been clicked on.
The term impression refers to the number of times a piece of digital content, such as an advertisement, social media post or web page, is viewed by users.
Performance Max is the name of new Google Ads campaigns that leverage automation and Machine Learning to achieve conversion goals set by advertisers.
