Direct Marketing
By this term, we mean all those activities that aim to build direct contact with our target buyer personas.
By this term, we mean all those activities that aim to build direct contact with our target buyer personas.
Disruptive innovation, or disruptive innovation, is a concept that describes a process by which an initially simple and affordable product or service evolves to revolutionize an entire market, replacing established competitors.
In the language of marketing, the term Entanglement (literally “entanglement” or “deep connection”) describes the complex, two-way bond that develops between a brand and its
The Marketing Funnel or Sales Funnel (or Sales F.) is a model that describes the sales process.
Generation Z, also known as Gen Z or Zoomers, represents the demographic cohort born between the mid-1990s and early 2010s.
sustainable and environmentally conscious than they really are, to improve image and sales without substantial changes in their impacts. In other words, greenwashing is a
The headline, or main title, is a key element in marketing communication and journalism.
The term “hype” refers to a marketing strategy that aims to create high expectation and excitement around a product, event or service.
Lead nurturing is a marketing strategy that focuses on developing relationships with potential customers, with the goal of turning them into actual customers over time.
Lead scoring is a strategic process of evaluating and ranking potential customers (leads) based on predefined criteria. This method scores leads by considering various factors,
Loyalty represents the set of strategies and actions that a company implements to retain its customers over time, encouraging them to repeat purchases and to prefer its brand over the competition.
By mental availability we mean anything that comes to mind as a possible solution to our problem.
Mid-rolls are a form of digital advertising that is inserted in the middle of a video or audio content, temporarily interrupting the enjoyment to show a promotional message.
This generation has the distinction of being the first to experience the transition between the analog and digital eras, growing up during the advent of the Internet and the explosion of digital technologies.
The term “mood” refers to a transient state of mind or emotion that affects a person’s behavior and perceptions.
naming is a crucial process in the world of branding and marketing.
It consists of creating an effective and memorable name for a company, product or service. A well-chosen name can make the difference between success and anonymity in today’s competitive marketplace.
Net Promoter Score (NPS) is a metric widely used to measure customer loyalty and satisfaction with a company, product, or service.
Newsjacking is a digital marketing strategy of linking one’s brand or corporate message to current news or trends in order to gain visibility and audience engagement.
Outbound marketing, also known as traditional marketing, is a strategy that involves sending promotional messages directly to potential customers.
Payoff: a very short phrase that is added to a company logo or product and that summarizes a brand’s mission, values, and philosophy in a few words.
Personal branding is the strategic process by which a person consciously constructs and communicates his or her professional identity so as to be perceived as
Product Placement is a marketing and communication strategy of planned placement of a brand, product or service within audiovisual content such as movies, TV series,
Learn what product-market fit is, why it is crucial to business success, and how to identify it in your business strategy.
Purchasing decisions represent the complex process by which a consumer chooses to purchase a product or service.
