Glossario di marketing: SEO Glossary

rel=”sponsored”

The rel=”sponsored” tag is an HTML attribute introduced by Google to identify links placed within a website that are the result of advertising agreements, sponsorships or business partnerships.

Rich results

A Rich Result, formerly known as a “rich snippet,” is an enriched search result that appears on Google’s results page (SERP)

Seed keyword

Seed keyword is a key term in the world of SEO, used as a starting point for keyword research and optimization.

SEO Manager

Learn about the SEO Manager’s key role in improving online visibility and driving organic traffic through effective SEO strategies.

SEO Specialist

Learn about the crucial role of the SEO Specialist in improving your website’s visibility and driving organic traffic through advanced optimization strategies.

SEO Strategist

Learn about the SEO Strategist’s key role in establishing long-term optimization strategies to maximize online presence and business success.

SERP Search Engine Results Pages

These search engine results pages have become a crucial element for anyone who wants to succeed online, both businesses and content creators.

Web Crawling

Web crawling is a fundamental process used by search engines to discover, analyze and index web pages.

XML sitemap

The XML sitemap is a key tool for SEO optimization of a website. This special file provides search engines with a detailed map of the site’s structure, facilitating discovery and indexing of content.

YLYM Your Life Your Money

Indicates content that can have a particularly significant impact on web users, concerning, for example, health, medicine, financial advice, etc.