Google ADS campaign implementation to acquire new customers and increase sales! If you’re wondering what a Google ADS campaign is, don’t worry, you’re in the right place.
The best-known paid marketing methodology for advertising websites online is SEM acronym for Search Engine Marketing.
PPC (pay when you click) campaigns are an innovative, high-performance, very low-cost and, above all, measurable marketing and communication tool.
In jargon they are also identified as ADS Campaigns.
By now, all major social networks and search engines have their own “ADS” channel: Google ADS, Facebook ADS, Linkedin ADS to name a few.
The payment for each click from this factor the name “PPC Campaign” is established following a virtual auction that is conducted entirely online and that affects all competitors, that is, competitors who intend to have their ads displayed against the same keywords.
There are multiple platforms that enable Pay per Click Campaigns.
Popular channels include Google ADS (Search, Display, YouTube), Meta ADS(Facebook and Instagram), Linkedin ADS, TikTok ADS and Pinterest ADS.
In this article we look, in detail, at ADV campaigns on Google ADS.
Google Ads advertising campaigns
You may be wondering what types of Google ADS campaigns are best suited for your business.
We specify that in ADS there is no one-size-fits-all answer, in fact what works for one type of user may not work for another…
Among the countless services and tools offered by Google, we also find Google Ads Campaigns that allow you to run promotional ads about online businesses and products, directing users to your site in a convenient and functional way.
To help you understand which is the best way to go, let’s look together at some of the options to consider…
The type of Google ADS Campaigns determines where the ads will be shown to Customers and in what format, such as text or video.
Who can use Google Advertising Campaigns?
As the dedicated support page says, anyone who wants to promote their business can take advantage of the service.
Our suggestion is to always plan and activate your campaigns in light of your digital marketing strategy.
For example, you can use Google Ads to:
- looking for customers;
- Increase sales;
- Make a new product launch;
- start up marketing
- generate leads
- etc.
Advertising campaigns: Google ADS Search
As we know Google is the absolute most powerful search engine in the web scenario.
Sites indexed by Google, are the most visited by Internet users, so using Google ADS, which allows you to display banner ads on the search engine, allows you to reach a very high amount of potential Customers, exponentially increasing website traffic.
By creating a campaign on Google Ads, you can place your product or company in the advertising spaces that appear among the very first results in the search engine, see image.
For example, if I want to pop up an ad related to ” chamber music on Saturday in milan,” we might be interested in using keywords such as “chamber music milan,” “chamber music weekend milan,” “music Saturday milan,” and so on.
If those who organize concerts and intend to promote themselves online are numerous, then the price per click will naturally be higher.
Google also offers the ability to place paid advertisements based on its own profiling of users, identifying different audience categories based on the sites and ads viewed from time to time.
In any case, the most well-known Google Adwords ads are usually the first four in the list displayed within the SERP, the Search Engine Result Page, or the first page of the search engine.
Indeed, it has been studied that the top spots in the SERP are among the “hot” spots on the page, which attract the user’s eye the most and, consequently, attract the most clicks.
In Google Adwords you can plan simple campaigns, or extremely structured ones.
N.B. In this sense you can also help yourself the Quality score (QS) a metric in Google Ads.
Each Campaign consists of several ads. It can be carried out using different Channels: Search, Display and Remarketing.
It is essential to link Adwords to Analytics Tools, such as Google Analytics. This way it is possible to verify:
- The progress of the Campaign
- The Behavior of Users
- The ads that generate the most business
- Which Keywords perform best.
Google display campaigns
If you are wondering what the Google display campaign is I can tell you that it is an ideal solution to carry out an effective brand awareness campaign, as it allows you to reach users while they are doing a Google search or while they are visiting sites on the Web.
It is the right solution to place a brand on a wide range of partner sites with text or multimedia ads.
Before realizing the concept of the Campaign, we at Factory Communication, Marketing, Communication, Web & Social Media Strategy Agency, define based on our Client’s requirements, target and positioning.
This is crucial as it allows us to optimize our campaign, choose the websites most in line with the brand on which to sponsor the ad and which can thus better intercept the target audience.
Only accurate profiling of the target audience and a thorough study of the keywords on which to invest one’s Budget, can guarantee an optimal result and the achievement of the goals set with Google ADS Campaigns.
Advertising campaigns on Google Ads: how it works!
Google’s ad platform is accessible from desktop or mobile.
The first thing to do is log in to your Google account. Then, log into Google Ads.
Since the procedure is guided, all you have to do is enter the information you are asked for.
Among them:
- the name of the activity;
- the website;
- optionally, a defined geographical area in which to show ads, etc.
Let’s see in detail what the procedure is.
A. Create a campaign
Log in to your Google Ads account; click on the + icon and then on New Campaign.
For more assistance from the platform, choose your campaign goal. It will help the service guide you through the process and achieve your goals;
B. Choose the type of campaign
To increase sales of your products or services, Google Ads gives you a choice of multiple types of ad campaigns for your ad groups as outlined on the Support page:
- Search network: text ads in search results
- Google display network: illustrated ads on websites (Google display campaign)
- Video: video ads on YouTube
- Shopping ads: product cards (Google ADS shopping campaigns)
- Discovery: advertise within online feeds (discovery Google ADS campaign)
- App: promote your app on multiple channels
- Local: promote your locations on many channels (local Google ADS campaign)
- Smart: simplifies campaigns.
C. Set the budget and the maximum cost per click
The platform allows you to set the average daily budget and a maximum cost per click that you are willing to incur.
You will not pay a fixed fee for your ads, but you will only pay when the ad is shown. The ads in fact go to auction, with those of competitors, and the competition is based precisely on keywords.
There are additional options that allow you to optimize spending and ROI automatically. Follow this link for details.
Google ADS campaign implementation: related articles
What are the elements that we need to take into consideration when carrying out lead generation activities? Read these articles