Social Lead Generation means increasing the likelihood of sales.
Social media has become one of the most important markets, a place where people spend a lot of time and, in many cases, are predisposed to purchase.
Leads are contacts potentially interested in your products or services.Thanks to digital marketing, you have plenty of chances to connect with new potential customers and close deals.
You can also do this through social media, which is a great place to meet people to tell about your brand. Be smart, though: invest in a social media strategy geared toward social that allows you to reach a target audience.
Today, some platforms are more used by Gen Z (e.g., Tik Tok), others by millennials (Instagram), and still others by boomers (Facebook). Then there are platforms that have specific features, such as LinkedIn for finding jobs, or Twitter for commenting on trending topics in real time.
In short, you can generate new leads on social where you find just your niche of people. But more on that in the next section.
Social lead generation: does it really help?
As we anticipated, social media lead generation strategies can be very effective in finding new contacts potentially interested in your products or services. The sine qua non, however, is to show up in the right marketplace.
An incredibly useful tool for figuring out which social network is right for you is the Buyer Personas: you need to build “fictitious” people but with very detailed characteristics that match your ideal customers.
Give them a name, an age, mark what interests they have and also what technologies they use (including social platforms).
Having this information also allows you to identify virtual marketplaces where you can meet potential customers with similar interests to buyer personas.
In fact, when you do lead generation, you have to go out and meet precisely individuals with these characteristics: build your entire marketing strategy on social to break through to them.
If you don’t define your people first, you risk wasting time and money investing in the wrong platforms and attracting unqualified leads that will never buy anything from you.
In this regard, also keep in mind that it is better to have a small fan base but really in line with your offering, than a large but completely off-target fan base.
That dutiful promise having been made, let’s get to the point: how to do social media lead generation? You have several chances to conduct lead generation campaigns on social.
Below we have gathered 4 tricks that will help you attract potential customers.
Lead Social Media: 4 tricks for generating leads on social media
- The first thing you need to do is to optimize your social pages by including your contact information and the link to your website (or e-commerce).
It may sound trivial, but if your social pages do not easily bring the user “to your doorstep,” you will never be able to convert the contact by turning them into leads; - A good opportunity is Ads campaigns: a nice sponsored post pointing to a landing page where you present your new product, for example, can help you bring users to your site.
You can do this with Facebook Ads, or Instagram Ads, or with sponsored posts on any other social platform; - Now that you have brought users to your Web site, you need to convince them to make a “conversion.” They probably aren’t willing to buy yet, but you might push them to leave you an e-mail contact in exchange for a pdf, a guide, a video tutorial.
In the jargon, this extra content, is called a lead magnet. When users leave you a contact or personal information, they become leads; - Now that you have an e-mail address, put it on a contact list and start doing lead nurturing. Pamper your leads with useful, valuable content to build trust in your brand and get the word out about your product or service.
To be more effective, you can use an inbound marketing: give each lead the most appropriate content, depending on their interests and position in the sales funnel.
To do sooner and better, you can use tools for marketing automation, which are very useful for distributing the right content to the right person in an automated way.
The goal of lead generation should be to get users into the sales funnel and from there walk them through to purchase through an effective content marketing strategy.
From buyer personas to sales, with Factory Communication
Factory Communication is a marketing and communications agency that can help you build an effective social media lead generation strategy.
With its expertise, Factory helps you from the initial phase of building Buyer Personas, all the way to planning and deploying the Social Media Strategy, including for Ads campaigns.
In addition, being a partner of HubSpot, the most widely used platform for inbound marketing worldwide, Factory can support you in lead nurturing through marketing automation, helping you to manage one of the best technologies on the market, as well as the entire strategic and operational phase of content creation and distribution in targeting.
To learn more, tell Factory Communication about your project.
P.s. Have you ever heard of the famous IKEA post that went viral in a few hours thanks to 6 simple letters? Typing error or example of social strategy?
Social lead generation: what is it and how is it done?
Also read these articles: