A beautiful book by Anna Marras co-founder of EdiliziAcrobatica.
Each of us can expand our lives to include those around us, and we can only do it in one way: by fervently wishing as many people as possible to be happy.”
Anna Marras
I had the pleasure of hearing some of Anna’s speeches, during the training days at OSM (Open Source Management) Mind Business School.
Anna is direct, forthright. Anna along with life partner Riccardo Iovino is founder of EdiliziAcrobatica.
Anna is the author of the book “Spiritual Business” published by Engage Publishers.
A book I recommend reading. Simple, true and direct. Like Anna after all.
Spiritual Business is a topic that is extremely close to my heart and on which I base my thinking and my way of doing Business.
Anna and Richard represent the two fundamentals of doing business: Spiritual Business and Focus.
The first is strictly personal. Either you believe it, you feel it deep inside, or you don’t.
It is like the Buddhist Law of Cause and Effect, “You reap what you sow. What we put into the universe is what comes back to us.”
Either you believe it deeply and build your life on that thought, or you don’t.
The second point, the Focus Strategy is a Business Strategy. It is not a life choice, but the choice that can save your business.
In a world where the supply of products and services has drastically outstripped demand, the only way we can win in the marketplace is to create new market niches that meet new needs.
There are no alternatives.
Winning the competition by doing more promotions, discounts, or simply more “advertising” leads nowhere.
A case in point are those of “Poltronesofà“
Not only does “their strategy not respect the Client.”
Promotions upon promotions, which never end. That day that promotions end will end “ArmchairSofa.”
Anna and Riccardo, on the other hand, not only pursued a dream, but turned their “dream” into a large and successful publicly traded enterprise.
They did not create yet another company in the construction industry.
They created EdiliziAcrobatica “the Italian company specializing in construction work using the rope or rope work technique.”
If you are an entrepreneur, you are probably wondering right now: what is going to happen?
After this period, when everything has changed or is changing, what will become of our businesses?
My invitation is to stop and rethink your business in its entirety.
- Why should a customer choose my company?
- What are the strengths?
- What are the distinguishing features compared to my competitors?
Do like Anna and Riccardo. Find or create a distinctive element that makes your Company unique and special.
Take advantage of this moment, because every low phase is followed by a high one.
Now is the right time to totally rethink our Business model.
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