Marketing Pinterest: 6 tips on how to use it

In this article we discuss Pinterest Marketing and provide you with 6 tips for positioning your Company on Pinterest.

Pinterest is a social network dedicated primarily to sharing videos and images. Somewhat like Instagram, but with a totally different logic.

Precisely because of its ease and the great visual impact it offers, it has quickly become one of the most widely used tools for online business by companies.

It is therefore undoubtedly a useful tool for companies to use to their advantage, but in the right way.

Company registration is required to begin.

After that, one can go on to create the image boards, carefully dividing them according to the type of product or activity (events, food,etc.), addressing the target audience quickly and directly.

Marketing Pinterest to increase the number of our Customers

Pinterest is a great tool for showcasing one’s products to a target audience recognized as sensitive to beautiful images. And why not, willing to make online purchases.

It is characterized by being focused on images as the main communication tool.

It also provides more order in content management. Which do not “die” slowly at the bottom of the page, but can be classified as containers, called Boards (bulletin boards).

Just like the website, it can be considered an ideal showcase for our business, because in fact the Pins become actual products on display.

The most-followed profiles remain those related to fashion, with those on food also very present.

Alongside these categories, however, other sectors are increasingly emerging with more or less creative and original uses of the service.

There are so many Channels and Tools available to structure one’s Social Strategy.

Of all the Social, Pinterest is the one that most imprints its style on the value of images, which become a real asset and visibility as long as they are meaningful and inherent to the core business of your activity, whether it is a Company, a Freelancer or a Business.

You may be wondering why it is important to include Social activities in your Communication strategies and, in this specific case, why it is important to have a presence on Pinterest.

In addition, it comes important to ask:

Does everyone have to have a presence on Pinterest?

Let’s say that it is strategy to have a presence on this important social network, for all Companies, Businesses and Professionals who can translate their Product and/or Service into beautiful and appealing images.

It is clear how Brands that produce and/or distribute furniture, clothing, jewelry, accessories, automotive etc. have it easy. But the same thing also applies to those who operate in Wellness, Beauty, SPA etc.

But this is not to say that if your area of expertise, does not fall among those above, it is not effective and important to use Pinterest. RATHER.

It remains, as always, a communication problem. Pinterest is just one channel. So if you have the ability to make visual and attractive with a good image and right copy, your new software (a really intangible thing) why not use it on Pinterest as well?

Pinterest Marketing: best practices for entrepreneurs

To get the most out of Social Media Marketing Pinterest, follow these guidelines:

Analyze the trends and preferences of your audience through Pinterest Trends.
Experiment with different formats: static images, videos, carousels, and enriched Pins.
Partner with industry influencers and creators to amplify the reach of your content.
Integrate Pinterest into your omnichannel strategy, linking your company profile to your website and other social networks.
Invest in continuous training and updating on the latest platform news.

Pinterest marketing: 6 tips for positioning your company on Pinterest

We report, below, some key tips for you to make the most of this social and boost your business.

To achieve real results, it is essential to take a strategic and structured approach:

1. Set clear goals

Before you begin, identify whether your goal is awareness, site traffic, lead generation or direct sales.

Pinterest offers specific solutions for each stage of the funnel.

2. Optimize the company profile

Create a business account, curate the description and use strategic keywords such as “Pinterest marketing” and “Pinterest social media” to improve visibility.

It is important to include all the information about your company, the products and services it offers, an always up-to-date contact section that includes the address and all useful references for inquiries.

Not forgetting the inclusion of a link directing you to your company’s website and links back to all your other social channels.

1. Create backlinks to improve your company’s indexing on major search engines

Publishing photos and videos, through a careful editorial plan, is very important, but it is also essential to use this channel to bring traffic to your company’s website and thus optimize its indexation on the major search engines.

I backlinks, in fact, are very important in SEO and through Pinterest everyone who will “re-pin” on your photo will automatically create another link to your site.

2. Inform about the activities of your company

When creating the “pin,” it is important to always consider the description field to inform everyone who is looking at your content about your company’s activities and services.

Inclusion of descriptions that are not too long and boring and keywords that contain references to your business give you the opportunity to give your products and/or services greater visibility.

3. Create quality visual content

Invest in original images and videos, infographics and tutorials that reflect brand identity and meet the needs of the target audience.

For best results in terms of visibility, it is important to draw up a thorough editorial plan that will allow you to post photos and videos with the right frequency.

In this way you will always keep the interest in your Company alive.

4. Take advantage of thematic boards

Organizes content into specific boards by industry, product or service, making it easier for users to find and share.

Organize your content neatly by creating ad hoc message boards. For example, one for each product and/or service you offer, so you will give all your followers the opportunity to follow only the topics (message boards) that interest them.

Consistency is key: post at least 10 Pins a day to maintain high visibility and engagement.

5. Increase your followers

To make yourself known to more users and highlight the identity and values associated with your brand, it is important to increase the number of your followers.

Follow the users “closest” to your industry yourself. Do searches by entering keywords related to yours and follow users who have the most followers. Make yourself known through “re-pins” or comments.

Users you follow will return the favor, in turn doing a “re-pin” on your content.

In addition, another effective way to ensure an increase in your followers is to include a link to your Pinterest channel on the home page of your site, this way you will already have a good foundation for your follower community.

6. Use Pinterest Ads and Analytics

Ad campaigns on Pinterest enable advanced targeting based on interests, keywords and demographics. Monitor results with Pinterest Analytics to optimize performance.

Want to find out how Pinterest Marketing can transform your business?

Contact us for a personalized consultation-the Factory Communication team is ready to guide you in creating a winning strategy tailored to your business.

Factory Communication not only manages the company’s presence on Pinterest, but also builds a tailored strategy, starting with an analysis of the industry, the competition and the specifics of the target audience.

This allows you to identify the best opportunities to position your company and enhance your products or services, taking full advantage of the visual and inspirational power of Pinterest.

Expertise in Visual Content Marketing

With a deep understanding of visual marketing, Factory Communication creates and organizes Pins and boards capable of capturing attention, telling the story of the brand, and guiding users to the desired action.

Attention to image quality, consistent editorial plan and SEO optimization of content ensures a distinctive and lasting presence on the platform.

You can find lots of useful articles on our site, dedicated not only to Pinterest but to all major Social Channels and Tools.

Marketing Pinterest why use it to grow your Business