Glossario di marketing: AI Glossary

AI agent

An AI agent is an artificial intelligence system that can perform tasks autonomously, make decisions, and interact with tools, data, and other systems without a

Machine Learning (ML)

Machine Learning (ML) is a subdiscipline of Artificial Intelligence (AI) that enables computers to learn automatically from data without being explicitly programmed.

Universal Commerce Protocol (UCP)

Google’s Universal Commerce Protocol (UCP), announced in January 2026, is a new open standard for agentic commerce (agentic commerce) designed to simplify and unify online