Susanna Cicconi

Articles & News

Calls to action (Call To Action) can be the detail that marks the turning point in your marketing strategy.
Get ready to discover how to turn your social media business profiles into powerful sales tools and seize all the opportunities Social Selling has to offer for your business success.
Who is the social media manager? What tasks does it perform? What knowledge and skills do you need to have in order to perform your duties in the best possible way?
Why should I market with TikTok? The answer is simple, you can engage and make your Brand known to a very large segment of your audience and get closer to Generation Z users.
Words are powerful and are able, when used in the right way, to become a necessary and indispensable tool within effective Marketing strategies.
The word viral in recent times has become one of the most commonly used words in everyday language, but when this term is put side by side with marketing, we see a new way of disseminating content for commercial purposes emerging.
In a world where materialism reigns supreme and the sole purpose is to generate profit through sales, aggressive marketing and viral advertisements, a glimmer of hope comes like a lighthouse in the open sea. Let’s talk about Ethical Marketing.
Here are the differences between American-style and Italian-style marketing, and most importantly, does American-style marketing work in Italy?
Is your company planning to launch a new product or service in the market and need to figure out how to set the ideal pricing strategy to boost sales?
Factory Communication CEO Donato Cremonesi was recently the subject of a sparkling interview by Mario Furlan for Radio Lombardia’s morning format.
Emotional marketing is an effective strategy that aims to create positive emotions in the consumer.

Susanna Cicconi