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SEO Marketing

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You Can’t Type in Your Research Question: What We Found by Analyzing Twenty Theses

In August 2026, we analyzed twenty topics and 4,420 responses from Answer The Public, examining each one individually. What can you really rely on when deciding what to write about?
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First, click on the "AI" text located in the middle of the analytical charts

Bot Traffic: What Percentage of Your Site’s Visits Are From Real People?

We logged 27,789 requests to our server over three days. In this article, find out how much bot traffic our site received and how to spot it.
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the Google Search Console interface where you can connect Instagram, TikTok, X, and YouTube

Search Console Also Tracks Social Media: A Guide for Creators

Google has introduced a new property type in Search Console—platform properties—which links Instagram, TikTok, X, and YouTube accounts and shows how their content performs in Search. Let’s take a look at what it actually measures, how to enable it, and—most importantly—what decisions it enables for content creators.
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A graphic illustration of the ChatGPT interface showing 10 responses

How to Measure Your Brand’s AI Mentions (and What We Learned by Measuring Ours)

Anyone who promises you certainty about how generative AI works today—in August 2026—is trying to sell you something. We’ll explain a measurement method and share the initial results it has produced.
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Italian, British, American, Spanish, and French flags. Next to each flag is the corresponding translation of the word "prosciutto."

International SEO Strategy: When Is It Really Necessary, and When Is It Enough to Just Translate the Website?

We took “prosciutto crudo” and tracked it across five markets. The results explain why a perfect translation can go unnoticed—and in which cases it makes sense to switch to an international SEO strategy.
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Google search engine serp interface focused on AI Overview section

First on Google, zero clicks: when AI Overview answers for you

One of our pages is the top organic result on Google for a search that generates hundreds of views per month and ZERO clicks….. This article tells what we discovered, why it is good news disguised as a problem, and what it means concretely for your business.
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SEO strategy: 10 things an entrepreneur needs to know

Imagine a salesperson working for you seven days a week, around the clock, with no vacation and no fixed salary. It answers your potential customers’ questions about your products and services at the exact moment they ask them. This commercial exists. It’s called SEO strategy.
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photograph in gray tones of a thinking man and in over the words AEG, GEO and SEO with a yellow question mark

What are SEO, GEO, AEO? Why they are important for SMEs

Imagine opening your own restaurant in the heart of Milan: the place is beautiful, the dishes are excellent, the service is impeccable. Yet, outside the door, no one walks by. The sidewalk is deserted. This is the situation in which many Italian SMEs find themselves on the Web. If your SME is also in this situation this article is dedicated to you.
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"Milan corporate law lawyer" search performed with Google Gemini displayed on a tablet. In the background light gray writings of major AI platforms such as Claude, Perplexity, Copilot, ChatGPT

SEO for Lawyers: the complete guide 2026

In this guide you will discover why site ranking on search engines (and artificial intelligence) has become the main business development tool for law firms in 2026, and what are the five strategic areas on which to take concrete action.
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diagram explaining the SEO or Search Engine Optimization Strategy. The inscriptions Link building, page content, Keyword research, information architecture, traffic monitoring, Title tags, competitive analysis point to the middle box that contains the inscription SEO

SEO Marketing Consulting to Grow Your Business

Do you want to rank your WordPress site on Google? Do you want to acquire new clients? Choose SEO Marketing Consultancy from Factory Communication!
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Two hands type on a computer keyboard. In over an inf graphic that the writing AI

How AI crawlers are changing the rules of the game for online sellers

AI crawlers are revolutionizing the web. Learn about opportunities and risks for your business and how to prepare today.
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A human hand and a robot hand, in the center the words AI Search

SEO and artificial intelligence: how are they connected?

In this article, we analyze the connection between SEO and artificial intelligence and more specifically how technical SEO factors affect artificial intelligence-based search.
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Breadcrumb Gossario Factory Communication

Breadcrumbs: What they are and what they are for!

Breadcrumb literally means breadcrumbs, like the ones used in Tom Thumb’s fable to find their way back.
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Differences between topic cluster and pillar page SEO: a guide for Companies

This article is designed for all entrepreneurs who want to understand how to use topic clusters and pillar pages in their SEO strategy to grow traffic, leads and authority for their company.
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Average Position Google Search Console (GSC)

With the introduction of new AI-based features such as AI Overviews and AI Mode, the average position is becoming increasingly misleading. Find out why!
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Marketing team talks about the strategic plan

Marketing strategy for a construction company: how to create it?

In this article we will explore, step by step, how to build a marketing plan designed specifically for marketing construction enterprises.
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Reddit for SEO: winning strategies for entrepreneurs

In this article we want to explain how to use Reddit for SEO, with a specific focus on reddit link building and creating quality reddit backlinks.
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Google Discover evolves: now showing your social posts!

In recent years, technology has transformed the way we discover content online. Google Discover, Google’s popular personalized news feed, is undergoing a major transformation.
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a woman dressed in orange cools down in front of a fan

Web site heat map: why you can’t do without it

In this article we discuss website heat map, explain what they are and why they can be the winning weapon to optimize your website, deliver a better user experience, increase conversions.
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a person with a disability uses technology an assistive system to navigate a website

European Accessibility Act: a guide for entrepreneurs and businesses

Digital accessibility is no longer just a matter of ethics or social responsibility: it is now a regulatory obligation for a broad category of businesses in Europe. As of June 28, 2025, Italy’s digital landscape will change dramatically thanks to the entry into force of the European Accessibility Act (EAA).
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A patient during a checkup visit to a dentist

SEO strategy for dentists: how to attract new patients

In this in-depth guide, we look at best practices and advanced techniques for ranking your practice among the top Google results, specifically targeting you, the business owner or dental practice owner, who wants to invest in solid, lasting growth.
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SEO agency specializing in positioning: how does it help you?

If you are a business owner, you know perfectly well how crucial it is to be visible online. But it’s not enough to just “be there”-you need to stand out, be found by the right people and, most importantly, convert that visibility into new customers and revenue. That’s where an SEO agency specializing in positioning comes in: the strategic partner that turns your website into a real business asset.
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Yoast SEO: What It Is, How to Set It Up, and What’s Up to You

Whether your site is built with WordPress or WooCommerce, choosing the right SEO management tool can make the difference between being visible or staying in the shadows. In this article we look at why to choose the Yoast SEO WordPress plugin for SEO management on WordPress and WooCommerce sites.
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Google AI Mode: make the most of it for your Business

Google AI Mode, a new feature that uses artificial intelligence to revolutionize the way users find information and interact with online content. This update represents a sea change in user behavior and visibility dynamics for brands.
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A creator filmed on a smartphone mounted on a tripod, asking where the brand has gone

Why Brand Recall Is More Valuable Than Attention in Campaigns Featuring Creators

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dice with a question mark

You Can’t Type in Your Research Question: What We Found by Analyzing Twenty Theses

Read the article →
First, click on the "AI" text located in the middle of the analytical charts

Bot Traffic: What Percentage of Your Site’s Visits Are From Real People?

Read the article →

SEO marketing is a digital marketing strategy that uses search engine optimisation (SEO) to increase a company’s online visibility and attract more qualified visitors to its website.

In this section of the site, you will find several articles discussing SEO strategy, technical SEO optimisation, SEO strategies for eCommerce, and Link Building.

Web indexing is essential for beating the competition and winning new contacts and customers.

SEO or Search Engine Optimisation strategy is a real strategy that allows you to improve the indexing of a website’s pages, making it more visible to search engines.

Keywords are a fundamental element of most web marketing strategies.

In fact, thanks to keywords, we can position ourselves correctly on the web and allow our ideal potential customers (Buyer Personas) to find us easily on search engines.

On this page of our website, you will find lots of useful information to improve the online positioning of your website or e-commerce site on search engines.

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This site is protected by reCAPTCHA and Google: Privacy Policy e Terms of Use.