Here is an article that explains how to become an influencer and make money, starting from scratch.
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TryInfluencer Marketing…become an Influencer and build your Business!
The great thing is that, today, any one of us can decide to become an Influencer.
First of all, being an Influencer means having a lot of perseverance, tenacity, determination and motivation to grow, learn and put yourself out there.
This is especially when you are not fortunate enough to be the son or fiancé of a well-known person….
If you’re wondering how to become an influencer, don’t forget that, first of all, you have to be credible.
While a famous person gets visibility, recognition and followers simply because of his or her name because he or she is, for example, a great actor, a great sportsman… for a novice Influencer, it is crucial to have something real and specific to communicate.
Just think that, today, there are so many cases where kids as young as 15 or 16 years old started making small video clips and recording footage during, for example, a self-taught manicure, make-up, or hairstyle session, and magically from a simple game they ended up with 1 million or 2 million followers.
Who are the influencers
Influencers are people who have built a significant following on social media and have the ability to influence the opinions and purchasing decisions of their followers.
These are figures who have gained credibility in a particular industry or niche because of their expertise, authenticity, and ability to create engaging content that they share with their followers.
The main characteristics of an influencer are:
- A following of loyal and engaged followers
- Expertise and experience in a specific field
- Ability to create original and quality content
- Skill in building authentic relationships with one’s audience
- Influence on the opinions and behaviors of followers
But why trust these Influencers?
We can say that trust is directly proportional to the level of real, useful, true, credible, well-founded information that the reference person is able to convey to us.
What Communication Channels can an Influencer Marketing use?
Countless. From the Website/Blog, to the most popular Social Networks such as. Facebook and Instagram, to YouTube.
Currently, for example, the use of Instagram is very much in vogue as it is a very fast and very easy-to-use tool where communication is done through the use of images.
How to become an influencer: what you need to do
To become an influencer from scratch, here are the basic steps to follow:
- Choose your target niche based on your passions and skills
- Select the social platforms best suited to your target audience
- Create a professional and polished profile
- Produce quality content on a regular basis
- Actively interact with your followers
- Use relevant hashtags to increase visibility
- Collaborate with other creators and brands in your industry
- Analyze statistics and optimize your strategy
- Be patient and constant: it takes time to grow
- The key is to create valuable content, be authentic and build genuine relationships with your audience.
How much can an influencer earn
An influencer’s earnings can vary greatly depending on several factors such as the number of followers, engagement rate, niche and platforms used. Here are some rough estimates:
- Nano-influencer (1,000-10,000 followers): 10-100€ per post
- Micro-influencer (10,000-50,000 followers): €100-500 per post
- Mid-tier influencer (50,000-500,000 followers): €500-5,000 per post
- Macro-influencer (500,000-1 million followers): 5,000-10,000 per post
- Mega-influencer (over 1 million): 10,000+ per post
In addition to sponsored posts, influencers can earn money through affiliations, selling their own products, consulting, and more.
But the moment I feel I have something useful, interesting and especially different from others, how do I shout it out to the world?
First of all, it is essential to adopt a number of techniques, different from channel to channel, to make sure that I acquire people who follow my channel.
You have to have something really interesting to say, a good editorial plan and…a good dose of luck!!!
Not to be underestimated is the budget available, understood not only in terms of money but also and especially in terms of time.
At the initial stage, in fact, it is very important to become familiar with the communication channel to be used, this implies studying its use, functionality, peculiarities and potential…
Let’s take Instagram as a reference: it is important to know how to use it, how to create the Channel, which hashtags are most in use, which images have the most appeal, how much text I should include.
So know the tool perfectly to get the best return according to the set goals.
Influencers how to become and what are the most profitable niches
We report some some of the most lucrative niches for influencers:
- Sustainable living and eco-friendly products: There is a growing environmental awareness and demand for sustainable products.
- Home fitness and wellness: Home fitness remains popular after the pandemic.
- Mental health: There is more openness to discuss mental health and destigmatize mental illness.
- Homemade gourmet cooking: People cook more at home to save money.
- Personal finance and investment: There is great interest in financial education and money management.
- Remote work and productivity tools: Many seek advice on how to work effectively from home.
- Indie beauty and skincare: Independent beauty brands are growing rapidly.
- Pet care: The pet industry is booming.
- Virtual reality and gaming: Gaming and VR content are very popular.
- Local travel and staycation: There is a preference for short trips and close to home.
How to become a successful influencer
When we start to have a good circle of Followers and good interaction (likes, comments, shares, etc…).
Interaction is the real influence on the market because it allows the content conveyed to become viral.
To keep in mind that the content we convey, is not always shown to the total number of our followers, but to a smaller percentage (you can learn more about this topic at the following link Rule 6% Facebook) this means, for example, that if a Facebook Page about fashion has 20,000 likes, the content will be shown on average only to about 1,200 people.
The goal is… if these 1,200 people actively follow our page, they in turn make a series of comments and shares on Social amplifying our communication.
Hence the viral phenomenon ofInfluencer Marketing was born.
Companies that do Influencer Marketing use software specifically to understand this type of activity.
Therefore, it is not enough to have a good number of followers but a good level of interaction, also because, as we know, today many Communication Channels allow the purchase of followers who, however, do not necessarily interact and are therefore defined as “fake.”
Now let’s look together at how an influencer makes money based on the type of content he or she wants to make and the platform he or she decides to preside over.
How to become an influencer on Instagram
The Instagram Profile offers earning opportunities mainly through:
- Sponsored content: top influencers can earn thousands of dollars per post
- Affiliate marketing
- IGTV ads
Although Instagram does not pay directly for views like YouTube, partnerships with brands can be very lucrative.
To grow on Instagram:
- Upgrade to a business profile
- Curate the aesthetics of the feed with a consistent style
- Use Stories to show the behind-the-scenes footage
- Leverage Reels for short, viral content
- Use targeted hashtags to increase visibility
- Actively interact in comments and with other profiles
- Collaborate with other creators through tags and mentions
- Analyze Insights to Optimize Strategy
On Instagram, it is crucial to take care of the visual aspect and create quality content.
How to become an influencer on Facebook
Facebook offers various monetization options, including:
- Facebook Watch
- Instant Articles
- Fan subscriptions
Facebook earnings depend heavily on video views and follower engagement rates.
To emerge on Facebook:
- Create a dedicated professional page
- Publish various content: posts, photos, videos, live streams
- Use hashtags to increase visibility
- Actively interact with followers in the comments
- Create thematic groups to build community
- Leverage ads to reach new audiences
- Analyze page statistics to improve
On Facebook, it is important to create an active and engaged community.
How to become an influencer on LinkedIn
To establish yourself on LinkedIn:
- Optimize your professional profile
- Publish valuable content for your industry
- Write long, in-depth articles
- Interact with other professionals’ posts
- Actively participates in industry groups
- You need to share content, your skills and experience
- Creates strategic connections
On LinkedIn it is critical to show authority in your field.
How to become an influencer on YouTube
YouTube stands out as one of the most lucrative platforms for content creators.
It offers several monetization options through the YouTube Partner Program, including:
- Advertising revenue: about $0.018 per ad view, equivalent to about $18 per 1,000 ad views
- Channel subscriptions
- Super Chat during live streaming
Creators with a large following can potentially earn over $100,000 per year once they reach one million subscribers.
To grow on YouTube:
- Create a well-defined thematic channel
- Produce quality video on a regular basis
- Optimize titles, descriptions and tags for SEO
- Create eye-catching thumbnails
- Interact with members in the comments
- Collaborate with other YouTubers in your industry.
- Promote your videos on other social
- Analyze statistics to improve
YouTube needs consistency, quality content and SEO optimization.
How to become an influencer on TikTok
TikTok has emerged as a powerful platform for creators, offering several monetization options:
- TikTok Creator Fund: pays between 2 and 4 cents per 1,000 views
- Partnerships with brands
- TikTok Shop
- Subscriptions
The platform encourages viral and engaging content, making possible significant earnings for creators capable of generating millions of views.
To emerge on TikTok:
- Create an attractive and optimized profile
- Post short, creative and engaging videos on a regular basis
- Use popular and relevant hashtags
- Participate in current challenges and trends
- Interact with other creators through duets and stitches
- Take advantage of the live function to connect in real time
- Analyze statistics to understand what works best
The key on TikTok is to be authentic, fun and in step with the trends.
How to become an influencer on Pinterest
Pinterest supports creators through its Creator Fund, especially those from underrepresented communities. It offers monetization opportunities through:
- Sponsored pins
- Affiliate links
It is especially suitable for niches such as fashion, home decor and DIY projects.
Here are some tips on how to become an influencer on Pinterest:
- Choose a user name that is recognizable and consistent with your brand
- Publish original and visually appealing pins
- Use vertical images with a ratio of 2:3
- Create graphics with clear, readable text
- Add detailed descriptions and relevant keywords
- Create well-organized thematic bulletin boards
- Highlight the most important message boards
- Use search-optimized titles and descriptions
- Create a bulletin board dedicated to your original content
- Use Rich Pins to add metadata to your content
- Create Video Pin for more engaging content
- Use Story Pins for temporary content creation
We absolutely advise you NOT to buy followers.
In short, to become a good influencer it is not necessary to be a VIP, often it is the most ordinary people who are successful, those who can demonstrate their humanity and uniqueness in everyday life.
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