Tumbler Speakeasy is an innovative venue that aims to be a unique experience in the nightlife scene, combining an exclusive atmosphere with quality offerings.
To establish itself in a competitive market and build a strong and recognizable identity, the project required an integrated communication strategy and a coordinated image capable of conveying the brand’s distinctive values and style.
Factory Communication was chosen as a strategic partner for the implementation of the marketing and communication strategy, website development and social channel management.
In parallel, Ideas and Solutions supported the team in defining the corporate identity, a key element in differentiating the brand and creating a strong emotional connection with the audience.
Before initiating any activities, Factory Communication conducted a thorough analysis of the target market, competitors, and the target audience of Tumbler Speakeasy.
This phase enabled the identification of opportunities and challenges, as well as the definition of buyer personas, i.e., the ideal profiles of customers to target.
The main objectives of the project were:
Factory Communication worked to define a clear and distinctive positioning for Tumbler Speakeasy, based on engaging storytelling that would tell not only about the venue, but also about the unique experience offered to customers.
The idea was to convey an exclusive and sophisticated atmosphere, in line with the speakeasy concept, but with a modern and dynamic twist.
The communication strategy was multi-pronged:
Content marketing: creation of original, quality content for the website and social media that can tell the story of the brand and engage the audience.
Social media marketing: active management of social channels (Instagram, Facebook, etc.) with an editorial calendar designed to keep attention high and stimulate interaction.
Online advertising campaigns.: planning and management of targeted ADV campaigns to reach specific audience segments and increase brand awareness.
Email marketing: development of newsletters and targeted communications to maintain contact with customers and promote events and special offers.
The website was designed as a true digital showcase, capable of conveying brand identity and facilitating interaction with users.
Factory Communication took care of every aspect, from graphic design and information architecture to technical development and SEO positioning.
Main features of the site:
To visually shape the identity of Tumbler Speakeasy, Factory Communication collaborated with Idee e Soluzioni, which specializes in creating brand identities.
The work covered:
This synergy ensured visual consistency across all touchpoints, a key element in building solid and lasting brand awareness.
The opening of Tumbler Speakeasy was a crucial moment for the brand launch. Factory Communication managed the integrated communication of the event, planning:
The approach generated strong engagement, attracting a large and qualified audience and creating a positive and lasting initial impact.
The opening of Tumbler Speakeasy was attended by many guests, including many citizens, fans and well-known faces from the world of local politics, culture and sports.
The evening was also well received thanks to the presence of VIPs such as Fabrizio Corona, who aroused enthusiasm among those present by granting photos and selfies, helping to make the event even more exclusive and memorable.
Through synergistic and integrated work, the Tumbler Speakeasy project has achieved important results:
The Tumbler Speakeasy project is a virtuous example of how an integrated marketing and communication strategy, combined with a well-defined corporate identity, can make all the difference in launching and growing a brand in the nightlife industry.
Factory Communication, joined by Ideas and Solutions, has been able to combine creativity, strategy and digital expertise to support the client at all stages, from concept to inauguration, ensuring concrete and lasting results.
