On this page, we explain why to entrust Factory Communication with the Management and Consulting of Corporate Facebook channel to implement your social media marketing strategy winning.
That Facebook can be a great opportunity for any business we have been reiterating for a very long time now.
2 Billion global users worldwide. 30 Million in Italy.
This is the calling card of this Social Network, which has evolved exponentially and conquers new markets and users every day.
By now, many companies carry out Marketing and Advertising activities on Facebook for multiple reasons:
It is important to use the Facebook channel according to what is defined in one’s positioning strategy to make sure we reach our potential target audience.
After analyzing the importance of integrating a social media strategy into one’s marketing and communication plan, let’s look at how Facebook can help us achieve this important goal.
If you want to grow your business, you need to be where your potential customers are as well.
But you do not have to use the Facebook channel exclusively for promotional activities.
This would be a very serious mistake.
Indeed. Our advice, is to convey little commercial information, and lots of useful information to users.
Information that enables them to solve problems or make better use of products. So offering valuable content, the engine ofInbound Marketing.
Don’t worry. Thanks to Facebook ADS Campaigns, we can intercept lots of new potential Customers.
Lead Generation Campaigns can take the user directly to your Facebook Page Shop, or to your website or eCommerce site.
Our Facebook ADS expert will take care of the entire process: defining the Strategy, setting up your advertising accounts, implementing the Campaign, monitoring conversions.
Nothing is left to chance and every activity aims to achieve results in line with expectations.
Thanks to the services that Facebook provides for businesses, you can turn your Business Page into a Blog, an E-commerce platform, a multimedia showcase, a collection of images, videos and products, etc.
The user will also be able to find all information related to the Company:
But not only that.
You can use Applications, or customize an HTML Page to your liking. By inserting any type of content and including any type of source. This is why it is important to do Marketing on Facebook.
For this reason, it is essential to take maniacal care in setting up our Facebook business page.
Every day, the social network in blue inserts new features and services.
But that’s not all. It allows us to set up the page in such a way that, the user, can immediately find all the information that is useful to him.
In fact, there are several templates available, designed to meet different business needs.
Trivial, but essential, is to take advantage of the header space, where all kinds of content can be uploaded: static images, slideshows, videos.
It is an important space, because it allows us to communicate right away to our potential customers, our company values: why choose to follow our page.
Once the Facebook business page has been set up as best as possible, it is essential to set up an editorial calendar.
The editorial calendar, as with a newspaper, allows us to plan the publication of content.
And as we all know, every newspaper has its own beliefs, its own editorial line, its own topics.
This is how our page should be.
