Macro-influencers are characterized by a very large follower base, generally exceeding one million, and a strong capacity for large-scale reach and visibility.
From a quantitative point of view, they guarantee high volumes of impressions, coverage, and awareness, making them particularly effective for brand visibility and positioning objectives.
In terms of quality, they are often profiles with high visibility and an established positioning, capable of amplifying the brand’s message to diverse and transnational audiences.
On the other hand, they have higher engagement costs and, in many cases, lower engagement rates than micro and mid-tier influencers, due to a less direct relationship with the community.
