We select creators based on their genuine alignment with your brand, your audience, and your campaign goals.
Many campaigns with creators start with a list of profiles and price negotiations.
The result is almost always the same: good content, a distracted audience, and lackluster numbers.
The right creator for your brand does exist, but you’ll rarely find them listed in a catalog—you have to look for them.
You need to figure out who you want to reach, in which area, and with what tone of voice—and from there, find the person who truly knows that community.
On this page, you’ll find the method we use and three campaigns where it worked.
The choice of creator is what determines the success of a campaign almost entirely.
A profile with many followers guarantees reach, but it speaks to a broad, generic audience. A niche profile speaks to a few thousand people who are truly engaged with it, and among those people are your customers.
When choosing from a price list, the conversation inevitably turns to price: how much does this cost, how much does that cost, and what kind of discount is available.
The real question is a different one: Who already has the trust of the people you want to reach?
Answering this question requires research. Analysis of the actual audience, assessment of engagement, alignment with values, history of collaborations, and geographic proximity when necessary.
It’s a craft, and that’s what we do even before we suggest a name to you.
A step-by-step method that generates campaign strategy and content one step at a time.
Scouting is a process, and each phase answers a different question: who do we want to reach, through what means, with what narrative, and how will we know if it worked? These are the four cyclical phases of the Factory System, as applied to working with creators.
We analyze the audience you want to reach and the environment in which they operate: demographic data, consumption habits, platforms they use, and content that’s already proving successful in your industry.
Let’s also take a look at what your competitors are doing and which keywords they’re using.
This is where the profile of the ideal creator emerges, even before you create a single profile.
Let’s translate this profile into concrete decisions: campaign objectives and KPIs, the most appropriate approach (creators, UGC creators, or both), formats, the number of voices, and the territories to cover.
Then we look for profiles that match that description and verify them against the data: actual audience quality, genuine engagement, and consistency in themes and values.
You end up with a shortlist of a few names, each with the reason for selection written next to it.
We develop the creative brief, define the key messages, and give the creator the freedom to convey them in their own voice.
Transparency toward the public is always explicit, in accordance with the guidelines.
We analyze the data and give a second life to the content that performed well: amplifying it through paid advertising, and reusing it in campaigns and throughout the funnel.
This is often where a campaign generates the highest return.
3 campaigns, 3 different goals, 3 creators chosen for specific reasons.
There are endless opportunities to run an influencer marketing campaign: the grand opening of a venue, an event or celebration, or the launch of a new dish.
Bringing contemporary art into an unexpected space— Milan Bergamo Airport—and sharing it with a broad, international audience.
We needed a creator with a recognized voice in the luxury and lifestyle world, someone capable of transforming an installation into a compelling story.
A single post surpassed 3 million views, over 60,000 likes, and more than 1,000 shares, generating leads from international brands.
Fill a restaurant during the anniversary celebrations by reaching out to families in Ancona and the surrounding area.
We needed a local voice from the Marche region—one that was credible when it came to food and events and resonated with parents between the ages of 25 and 45.
Four promotional posts across Stories and Reels, reaching approximately 40% of profiles outside the creator’s follower base and generating hundreds of clicks on the restaurant’s location.
Bring people into three restaurants in three different cities— Bologna, Verona, and Lecco—to highlight what makes Pizzikotto stand out: the way the pizza dough is rolled out.
5 local micro-influencers, one per area, reaching an average of 59.1% of profiles outside their follower base, with peaks of 71%.
Every city had its own voice, and the message remained the same.
Over the course of twelve months, he hand-built the world’s narrowest Panda: a fully functional electric single-seater made up of 99% original parts.
He is a content creator who speaks to a community passionate about mechanics, ingenuity, and Italian popular culture, using an ironic and distinctive tone.
He recently joined our network.
You’ll find it here because it perfectly illustrates the criteria we use to make our selections: profiles with a strong identity that represent a whole world, not just a number of followers.
A creator agency designs the campaign and selects creators based on the brand’s objectives, through a scouting process that evaluates real audience reach, engagement, and alignment with the brand’s values.
A talent catalog, on the other hand, offers ready-made profiles from which to select for your roster.
The difference lies in the starting point: strategy or availability.
In addition to creators who post on their own channels, we work with UGC creators, who produce content for the brand’s channels. The value here lies in the content itself, even more so than in the community: native, authentic videos designed to serve as creative assets in Meta and TikTok campaigns, where they lower the cost per thousand and increase perceived relevance.
The two elements work well together: the creator provides the relationship, and the UGC creator provides the asset.
Many campaigns start with the first and grow with the second.
We start by identifying the target audience and then develop the ideal creator profile. Next, we evaluate candidates based on key metrics: audience quality and demographics, authentic engagement, consistency in themes and values, and a track record of collaborations. The final shortlist is concise and well-reasoned.
Because a long list shifts the conversation to availability and pricing. A few carefully chosen names shift the conversation to results. The selection process is already part of the strategic work.
Yes. Our scouting team looks at the entire market. When the right fit for your campaign is a creator we don’t know yet, we seek them out, vet them, and bring them on board.
It depends on the objective and the geography. A local campaign can get by with just one well-chosen creator; a campaign spanning multiple cities requires a voice for each area. The number depends on the strategy.
The influencer posts on their own channels and engages with their community. The UGC creator produces content for the brand’s channels, where the value lies in the quality of the content and its use in campaigns.
We define the KPIs in the brief before publication: reach, percentage of the audience reached outside the follower base, saves, clicks, watch time, and in-store actions. Once the campaign is complete, you’ll receive a report that analyzes the numbers and recommends what to replicate.
Yes, and it’s often the most profitable choice. Content that performs well organically is amplified through paid promotions, either directly from the creator’s profile or as part of the brand’s creative campaign, depending on the terms of the contract.
Yes. The selection process is carefully managed and focuses on content quality, brand consistency, and growth potential. You can find the program for creators on the page about becoming an influencer.
