In this article we explain what it means to be a Crowdfunding Marketing Agency, what services we have set up to carry out effective Equity Crowdfunding campaigns.
Are you creating your new startup to launch a product or service on the Market?
Are you an Entrepreneur and want to raise the financial resources for the realization of your new project?
Factory Communication has structured a comprehensive and integrated PR, Marketing, Communication and Advertising service focused on launching Equity Crowdfunding Campaigns:
- Marketing and Communication Strategy
- Support for the drafting of the Business Plan and Pitch
- Defining the Conversion Funnel
- Implementation of the Landing Page
- Implementation of Marketing Automation Strategy
- Social Media Marketing
- PR and Press Office
- Editorial Calendar and Content Marketing
- Digital Advertising
- DEM and SMS Marketing
- Support for the creation of video productions
How are your competitors doing?
Before analyzing the different activities and strategies that we can or, rather, must implement to create a successful Equity Crowdfunding campaign, it is important to have the right knowledge of the Market.
For this reason, it is essential to carry out an analysis of the web, seo and social positioning of our Competitors.
It is essential to know:
- What channels do they preside over
- How their website is structured
- What SEO strategy have they implemented
- Where, how and when they communicate
- What is their communication style
- What are their strengths and weaknesses
- What is their business offering. How it differs from ours.
Basically where and how we can beat them in our target market because, as we saw earlier, a “user” could be both customer and investor.
Crowdfunding Marketing Agency: the importance of the website
The website is the first communication channel, which is essential for a crowdfunding-focused marketing strategy. First and fundamental step, therefore, is to position one’s crowdfunding project on the web, so as to increase its online visibility.
But why is good online positioning so important?
The answer is very simple. Your potential customers, interested in investing in your company, the first thing they will surely do is to check how your company is positioned in the market, precisely by performing a simple online search.
In short, our website is a real business card. A tool full of useful information, to make possible investors perceive the value and truthfulness of our crowdfunding project.
As a result, the better our website performs, both visually and in terms of a marketing and communication strategy developed ad hoc, the greater will be our level of credibility and strength, vis-à-vis our target audience(Buyer Persona).
We can say, therefore, that the website remains one of the fundamental communication tools within a company’s strategy.
Let’s take a practical example, putting ourselves in the shoes of a hypothetical buyer.
Would you ever invest your money after coming across an old, slow, outdated, and difficult-to-navigate website?
Crowdfunding Marketing Agency: how to develop the Communication Strategy?
Always ask yourself a few simple questions that are useful for improving your marketing and communication strategy:
- Is my communication style clear, direct, and in line with my potential target audience(Buyer Persona) and my target market?
- Is my website fast enough? Is it responsive, and well readable on all mobile devices?
- Is the content placed on my site consistent with my target audience?
- Is an SEO strategy in place to position my website in the marketplace? And thus make it quickly climb the top positions on search engines, making it easily reachable and highly visible?
- Do the keywords that have been placed on my site, do they match the keywords that are actually searched online by most users? And therefore, can I really intercept my potential market?
- Does my company already have social channels?
- Am I communicating properly on my social media?
- Are they consistent with the mission of my company?
- Are they visual, information-rich, and with a good community of followers?
- Do they have a good level of engagement?
Crowdfunding Email Marketing and Inbound Marketing
As we have seen, it is critical to create and grow a trusting relationship with our clients, prospects, and investors over time.
That’s why we believe it is also important to implement an Inbound Marketing Strategy: the right message, at the right time, to the right person.
To create a strong trust relationship, it is essential to post articles, videos, or other valuable content on your website on a daily basis, and share it on your social channels.
Communicate with your audience, and always answer any questions users ask you. A “live” account allows you to strengthen your Brand, and increase your online visibility.
Crowdfunding Marketing Agency: Social Media Strategy
We have seen how your website is an element at the heart of the strategy.
To create the right visibility and notoriety opportunities for your Equity Crowdfunding Campaign, it is critical to also define a Social Media Strategy targeted.
Social is an important communication channel. The relationship is definitely less formal and more direct.
Social media marketing strategy can generate a direct and lasting relationship with your target audience.
The first step is to define which Social to preside over based on:
- to the products and services we sell
- To the Equity Crowdfunding Campaign we want to carry out.
- to the target audience.
Marketing Campaign: It is not enough to have social channels
It is essential to define and plan each activity that falls under our social media strategy:
- Media Content: what to publish, how to publish, when to publish
- Caring: arrange for good chat support for users to respond to inquiries in real time
- Media Marketing: design and implement ADV (advertising) Campaigns to expand our potential audience and intercept our potential customers and investors.
- Monitoring: implement analysis and monitoring tools to find out what people are saying about our Company, products and services.
It is crucial to be present, where our customers, prospects, investors, and potential investors are.
You do not necessarily have to create, and have an account, on all available Social platforms.
For example, especially for some types of business, we can argue that it is not necessarily good to open an Instagram profile and create a Facebook page, as just using LinkedIn is much more productive.
We refer, for example, to all those companies operating in the B2B sphere.
Another important aspect that is analyzed, as an index of corporate credibility, concerns the number of followers and the level of engagement on social channels.
Having a good community of followers is definitely an indication of a strong brand, with an important history and reputation.
If, for example, we have 10 k followers, but our posts receive only a couple of likes, our engagement rate is extremely low, risking making our reputation lack credibility.
One only has to think of the recent sly ploys in recent times, which hymn the acquisition of fake followers on Instagram and Facebook to greatly increase the number of followers.
In fact, while at first the result is seemingly surprising, in terms of increasing the number of users in the community, in the long run it is strongly penalizing, as a lack of likes, shares, comments, etc., strongly penalizes our engagement.
And consequently, the truthfulness of our brand.
Therefore, it is important to implement an ad hoc social media strategy based on 2 main aspects:
- A publication of content consistent with the market, with the Buyer Persona, with the value of our products and services(Content Marketing).
To give useful information to our users or potential investors. - A social media strategy based on advertising campaigns that amplify the visibility of our pages, thereby attracting new followers, on target with our Company’s communication goals.
Crowdfunding Marketing Agency: Online PR and Press Office
The activities that we can put in place to launch our Equity Crowdfunding Campaign are many and are directly proportional to the collection goal we set.
The higher the collection target, the higher the budgets we have to provide.
There is no set parameter. It depends on the notoriety of the Brand, its positioning in the market, the object of the Campaign itself.
If you have a major collection goal, I recommend that you also plan a campaign in major newspapers.
Publishing articles about your Company and your Equity Crowdfunding Campaign allow you to increase:
- The visibility of the Company and its products and services
- The number of people potentially interested in signing up for the Campaign.
- The credibility of the Campaign: “If they talk about it in Il Sole 24 Ore, it means it is a successful Campaign.”
The importance of CRM in Crowdfunding Marketing Strategy
In addition to the website and social channels, a good CRM, or Customer Relationship Management system, is also essential to implement an effective marketing and communication strategy to support the Crowdfunding Campaign.
A CRM, is nothing more than a platform that can collect, and catalog, information from users who come in contact with our company.
This powerful tool, allows us to manage this information to improve information between our Company and potential customers, or potential investors.
Factory Communication is HubSpot Partner.
HubSpot is the CRM that brought the concept of Marketing Automation, Inbound Marketing and Sales Funnel to the world.
And it is one of the best CRMs available on the market.
One of the most important elements of HubSpot, is that it has an extremely fast learning and implementation curve within the company.
Because it is comprehensive, and at the same time extremely simple and intuitive to use.
And this is a great goal, as it is possible to implement it in the company without having to resort to unnecessary expenditure of energy, human and economic capital.
Want to launch your own Equity Crowdfunding Campaign? There is also a dedicated version of HubSpot for Startups at a super affordable price. Read this article HubSpot pricing for Startups.
Crowdfunding Marketing Strategy: we take care of the launch of your Campaign
Trust the Factory Communication Team. We are an Agency that has structured a complete PR, Marketing, Communication and Advertising service focused on launching Equity Crowdfunding Campaigns.
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