B2B strategies

Articles & News

Selling on WhatsApp is now one of the most powerful levers for turning contacts into revenue, especially for SMEs and local businesses that want to work in a direct and measurable way. Working strategically, the channel becomes a true commercial engine, from contact acquisition to closing the sale.
In this article we look at how thoroughly understanding the concept of TOFU, MOFU and BOFU is essential for any business that wants to improve its marketing strategies and enhance the sales funnel to attract new leads and customers and increase sales.
In this article, let’s look at how to handle reviews professionally, what tools to use, and why it makes sense to get an agency to work with you.
We asked 3 different AI services to produce a report regarding the best marketing agencies in Italy for 2026
In the ever-changing digital landscape, Linkedin in 2026 represents more than just a platform upgrade-it is a true paradigm shift for companies, consultants, and professionals who want to stand out in a credible and lasting way.
In an increasingly competitive digital landscape, knowing how to read and interpret data will be the true distinctive skill of marketers in 2026.
In this article we want to explain how to use Reddit for SEO, with a specific focus on reddit link building and creating quality reddit backlinks.
“Innovation has never been so close to people, but never so complex to govern.” This sentence, spoken during the opening session of Digital Innovation Days 2025, perfectly summed up the spirit of the event.
Learn how Native Advertising, or native advertising, can help your Company’s Business. It is a digital marketing strategy that integrates promotional ads directly within the editorial content of an online platform.
The metaverse is revolutionizing the way companies interact with their customers, opening new frontiers for marketing and communication. But what does the term “metaverse” really mean?
Are you the head of a company that wants to make its way in today’s market? Well, Brand positioning will help you stand out among a multitude of companies offering all kinds of products and services, including probably, those similar to what you offer.
In an increasingly competitive market, where digitization has radically transformed buying and selling processes, it is crucial to adopt targeted strategies, invest in effective channels, and carefully plan each stage of the acquisition campaign. In this article, we take a practical and technical look at everything a business owner needs to know to find B2B customers, overcome major challenges, develop an effective budget, and choose the best performing marketing activities and channels.
This article explains how a WooCommerce SEO consultancy can increase the number of customers and sales of your company’s products and services.
Paideia Group stands out in the Italian recruiting scene for a unique approach that combines deep knowledge of job psychology with advanced digital strategies.
In this article, I will guide you through 15 operational strategies, explaining for each one the practical actions you can put in place and the benefits your business can achieve.
Creating a social network with WordPress: discover benefits, strategies and tools to launch your online community in a professional and scalable way.
“Poor companies ignore their competitors; ordinary companies copy competitors; winning companies show their competitors the way.” To win in the Market, you don’t need the most beautiful product. It is essential to be different.
Market positioning is crucial because it allows companies to differentiate themselves from competitors and create a unique identity in the minds of consumers.
If you are implementing your Social Media Strategy perhaps this article can help you because it explains which social media channels users spend the most time on.
In this article we explain what it means to be a Crowdfunding Marketing Agency, what services we have set up to carry out effective Equity Crowdfunding campaigns.
SMS advertising remains a direct and effective marketing tool, despite the advent of new digital technologies. That is why this channel continues to be a winning choice for many companies.
Some useful tips on how to set up your Facebook Social Media Strategy to increase the popularity of your Business Page and acquire new potential customers.
In this article we look at how to increase the number of customers, sales and revenue through Facebook Canvas.
In this article we discuss B2B Video Marketing, what solutions you can adopt to expand your Brand’s visibility, acquire new customers and increase sales.
Video content marketing is an extremely important and effective strategy for conveying the values of your Company and your products and services.
With content marketing you can increase contacts, customers, sales and turnover. Find out why and how to implement it in your Marketing and Communication Strategy.
Do you want to acquire new customers and increase your eCommerce sales? Do you want to improve your Brand’s visibility in your target market? Then you can’t wait! You need to implement a remarketing campaign.
Lead scoring is a method used in marketing to evaluate and rank potential customers based on their likelihood of becoming actual customers.
We have, often, told you about the importance of defining your Buyer Persona, to define and choose the customers you want to relate to. In this article we look at how to develop the Facebook buyer persona with Insights.
In this article we look at why a company should have a presence on Social and what benefits it can gain by turning to a Social Media Marketing Agency.
Why hire a Marketing Consultant? What tasks should he or she perform? Check out our article….!
Google tests a new filter to be used on the search engine to search for YouTube Shorts (short videos on mobile). From a Business perspective, Companies and Creators (influencers) have the opportunity to connect with a new audience segment, using only a smartphone and the Shorts camera in the YouTube app.
Get ready to discover how to turn your social media business profiles into powerful sales tools and seize all the opportunities Social Selling has to offer for your business success.
TikTok Business Account is the innovative all-in-one tool, an advertising account for professionals who want to develop their own Tik Tok Business.
Who is the social media manager? What tasks does it perform? What knowledge and skills do you need to have in order to perform your duties in the best possible way?
Is it better to have an eCommerce or a traditional point of sale? What are the differences? In this article we analyze the strengths and weaknesses of both online and physical point of sale.
What is HubSpot? Why is it one of the most widely used CRMs in the world? If you are curious about how it can help grow your Business…. all you have to do is read our article.
Two of the most discussed digital marketing strategies are Search Engine Optimization (SEO) and advertising campaigns (ADV). This article aims to clarify the differences between these two strategies, highlighting their strengths and weaknesses, to help entrepreneurs make informed decisions.
Lead Generation Campaigns can be the Key to unlocking the potential of Your Business. They represent one of the most effective digital marketing strategies for attracting new customers and increasing sales.
Web marketing consultant what does he/she do? What knowledge does he/she need to have? How can he help your company? In this article we answer these and many other questions.
Lead generation literally means “generating leads”-it is the set of certain marketing activities that aim to create a list of qualified contacts who are potentially interested in a product or service, so-called “prospects.”
In this article we discuss Communication and Marketing Strategies: how they can help your Company’s business by generating new customers and increasing sales.
Words are powerful and are able, when used in the right way, to become a necessary and indispensable tool within effective Marketing strategies.
Content marketing strategy is to produce content (text, images, video, multimedia, etc.) to promote your products or services to potential customers, or increase brand awareness.
The social media audit is a key strategic tool to thoroughly evaluate the performance of company profiles, identify strengths and weaknesses, and compare with competitors.
Email marketing strategy is an effective way to reach your purchased or potential customers directly. Not surprisingly, it is also referred to as DEM marketing (direct email marketing).
As of today, it is possible to do SEO on LinkedIn. This can be great news, especially for professionals who want to network and use the professional social to attract new contacts.
Search engine optimization of a website is one of the actions that can be deployed in a search engine marketing strategy.
In this article we analyze positioning marketing through a practical example. We will explain in detail how to apply the right positioning strategy to your business.
Do you want to increase trust and loyalty with your customers and contacts? Do you want to create targeted strategies to increase sales opportunities? Find out why to do Marketing on WhatsApp
A real game changer for customer service and for marketers who want to build direct relationships between companies and users.
Want to build your new website or eCommerce and want to know why to use WordPress? Don’t miss this article!
In this article we look at marketing strategies to build customer loyalty and grow the Business of your Company or business.
What does it mean to implement a market positioning strategy? Why can it be extremely useful in growing your Company’s Business?
Creating a company page on LinkedIn can be very useful for the development of your Business and your Communication and Marketing Strategies
In this article we analyze Google For. If you have a temp agency, I probably would not be happy to discover these competitors.
Insights and ideas for designing your web marketing strategy and online Marketing Campaigns.
In this article we discuss Facebook video streaming for groups and events! A series of new features for its Facebook Live streaming service.
Marketing and negotiations don’t always go smoothly: a lead can orbit your brand for a long time without ever buying. Finding new customers is the most important-and difficult-part of the sales process, and you can do it with prospecting.
In your 2022 social strategies, what types of posts really can’t be missed? What content engages and converts?
Your Social Selling Index (SSI) measures your effectiveness at establishing your professional brand, finding the right people, interacting with relevant information, and building relationships.
In this article I deal specifically with what strategy to adopt, in order to make the opening of a new venue successful.
Do you want to sell on Amazon as a business and are wondering what you need to do? Want to set up an Amazon store to boost sales? Or are you simply wondering why sell on Amazon?
Guide to analyze in detail what are the key elements to be evaluated, to design and implement your e commerce site.
If your company is based in Lombardy, today thanks to the “DIGITAL BUSINESS” Notice – E-COMMERCE LINE you can access non-repayable grants, up to a maximum of 15,000 euros.
Discover 20 questions to ask your ideal prospects to create the perfect B2B Buyer Persona reference for you and your Company.
In this article we discuss Linkedin Stories and provide some interesting insights into using them in your Social Media Strategy.
In this article, we look at examples of 14 customer retention strategies, suggested to us by HubSpot, that have been enormously successful. As the philosophy of Inbound Marketing teaches us, investing in the satisfaction of one’s customers costs much less than acquiring new customers.
Buyer Journey literally means “Buyer’s Journey.” It corresponds to that process that potential customers go through before making a final decision, regarding the purchase of a product or service.
SEO strategy is essential to make your Company visible. Good search engine rankings ensure visibility and Business. In this article we look at why it is important to be first on search engines with your website or eCommerce.
In this article we analyze Inbound Marketing Strategy, what it is, how it can help Companies in developing their Business.
With LinkMatch for HubSpot you can import, manage and profile your Linkedin contacts directly on the HubSpot CRM.
In this article we look together at what the WhatsApp catalog is, how to use it, and why it is useful to the business of Companies.
Messenger Rooms Facebook and Google Meet: distant but getting closer In this unusual scenario, in which digitization is leading the way, there are many different software platforms and apps most used by young and old.
“The Courage to Change” is a book that is read in one go; indeed, the pages are not so many. The value they contain is.
In this article a brief interview with Andrea Giannangelo CEO and Head of Product of iubenda, an all-Italian company that has had the ability to focus on a niche market and generate a great user experience.
Generational change in a Company is a difficult bet to win. In this article we analyze a real case.
In this article we will show some examples of Social strategies that you can implement to win the competition.
Find out why snatching a contract with the maximum discount, taking advantage of the supplier’s weaknesses, is never a win-win. It is a defeat for both parties!
7 good reasons to use Linkedin to connect with new customers and leads and increase sales of your products and services.
In this article we look at what Lead Generation Campaigns are for Companies, why to use them and what benefits they can generate.
Google My Business is Google’s platform that allows you to greatly increase your company’s presence on Google.
In this article we look at how Customer Relationship Management can grow the business of Companies and how it can become the fundamental tool for Customer Relationship Management.
Groups on LinkedIn: find out why they can help you increase visibility, contacts, customers and sales!

B2B strategies

Our section on B2B strategies explains how we help companies build a clear and measurable path to growth.

We start by listening to the business, the markets and internal commercial processes to develop tailor-made plans designed to generate qualified leads, shorten sales times and increase the value of each customer.

Every B2B strategy stems from specific objectives: strengthening positioning, improving dialogue with customers and increasing the effectiveness of marketing and sales.

We work on defining decision-making targets, mapping their needs and pain points, and choosing the most effective channels to reach them, both digital and traditional.

We integrate specialist content, lead generation, multi-channel campaigns and nurturing processes to build solid and lasting relationships.

Our approach is both data-driven and relationship-oriented: every activity is designed to build trust, break down barriers to purchase, and support sales teams with concrete tools.

We constantly monitor results and optimise in real time, so that every investment translates into value for the business.

Working with us means having a strategic partner capable of translating the complexity of the B2B market into clear actions, aligned with marketing, sales and growth objectives.