Skip to content
Search
Contact us!
0373-1940605
+39 327 3740111
Search
Contact us!
Glossary of
marketing and communication
Collection of concepts and words revolving around the world of marketing, communication, Social Media, Business and Corporate Strategies.
Advertising
Business
Marketing
SEO
Social Media
Alphabetical Index
3
4
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
s
t
u
v
w
x
y
z
3
301 Redirect
302 Found
307 Temporary redirect
4
404 Not found
410 Content deleted
451 Unavailable for legal reasons
a
A/B testing
Above the fold
Affiliate Links
Affiliate Marketing
Alt tag / alt text
Anchor text
Application Program Interface (API)
Average Order Value (AOV)
b
Backlink
Barter or bartering
Benchmarking
BeReal
Black Hat SEO
Bounce Rate
Brainstorming
Brand Activism
Brand Advocacy
Brand Awareness
Brand Identity
Brand moat
Brand Positioning
Brand Reputation
Branded Keywords
Breadcrumbs what are they?
Broken link
Business Incubator
c
Canonical URL: what is it?
CEO (Chief Executive Officer)
CFO (Chief Financial Officer)
Clickbait
Cloaking
CLV (Customer Lifetime Value)
CMO (Chief Marketing Operator)
Conversion rate
Corporate Mission Statement
Corporate Vision
CPA (Cost Per Acquisition)
CPC (Cost per Click)
CPM (Cost per Thousand Impressions)
Crawl budget SEO
Creative Commons
CRO (Conversion Rate Optimization)
CTA (Call to action)
CTR (Click Through Rate)
Customer Care
Customer churn
Customer Journey
Customer Retention
d
Demographic Cohort
Digital Chart
Digital Experience (DX)
Direct Marketing
Disruptive Innovation
Domain Authority
Doomscrolling
Dunning Kruger Effect
e
EdgeRank
Employee retention
Engagement
Engagement rate or engagement rate
f
Factoring
Fanbase
Focus group
Funnel Marketing
g
Gen Z - Generation Z or Zoomers
GIF (Graphics Interchange Format)
Google AdSense
h
Hashtag #
Headline
Hype
i
Impression
Influencer
Influencer content repurposing
Influencer Marketing Brief
j
Just in time (JIT)
k
Key Performance Indicators KPIs
Keywords Tree
Knowledge Graph
l
Lead nurturing
Lead scoring what is
Leadership
LinkedIn Pulse
LinkedIn Showcase Pages
Long-Tail Keywords
Loyalty
m
Machine Learning (ML)
Market share
Marketing Plan
Mental Availability
Mid-roll
Millennials - Generation Y
Mood
n
Naming
Net Promoter Score (NPS)
News Feed Algorithm
Newsjacking
o
Outbound marketing
Outsourcing
p
Payoff
Performance Max
Product Placement
Product-market fit
Purchasing decisions
Purchasing habit
Pyramid Of Aaker
r
Reach
rel="sponsored"
Return on Investment (ROI)
Rich results
ROAS (Return On Advertising Spend)
s
Seed keyword
SEO Manager
SEO Specialist
SEO Strategist
SERP Search Engine Results Pages
Share of Voice
Smoke Test
Social selling
Stakeholders
Strategic Influencer Marketing Framework
Swot analysis
t
Talent Management Agency
Target audience
Team Building
Thought leader
u
UGC (User Generated Content)
UGC Creator who are they?
Unique Selling Proposition (USP)
Unique Value Proposition (UVP)
v
Vibes
w
Web Crawling
Web Writer
Woke
Woke Washing
Word Of Mouth (WOM)
x
XML sitemap
y
YLYM Your Life Your Money
z
Zero Moment of Truth (ZMOT)
Home
Contact
What are your marketing goals?
Acquire New Customers and Contacts
Marketing for Start ups
How to increase online sales
Search engine positioning
Marketing & Communication
Marketing Consulting
Naming Study
SEO Consulting
SEO Marketing Consulting
SEO Web Audit and Competitor Analysis
International SEO agency
SEO consultant for e-commerce
SEO copywriting
Link Building
Inbound Marketing & CRM
Inbound Marketing Consulting
Buyer Person
Email Marketing Strategy
Marketing Automation Consulting
CRM
Social Media Marketing
Influencer Marketing & UGC
Influencer Marketing Agency
UGC Marketing
Talent Agency
ADV Campaigns
Pay per Click
Direct Email Marketing
SMS Marketing
Website & eCommerce Development
Internet site realization
E-Commerce realization
Accessibility of websites for businesses
WordPress Sites Support
Portfolio
Blog
Pills
Glossary of marketing
Quotes
Success Stories
About Us
Some companies that have chosen us
JOB
They say about Factory Communication
Sign up for our newsletter
Search
Home
Contact
What are your marketing goals?
Acquire New Customers and Contacts
Marketing for Start ups
How to increase online sales
Search engine positioning
Marketing & Communication
Marketing Consulting
Naming Study
SEO Consulting
SEO Marketing Consulting
SEO Web Audit and Competitor Analysis
International SEO agency
SEO consultant for e-commerce
SEO copywriting
Link Building
Inbound Marketing & CRM
Inbound Marketing Consulting
Buyer Person
Email Marketing Strategy
Marketing Automation Consulting
CRM
Social Media Marketing
Influencer Marketing & UGC
Influencer Marketing Agency
UGC Marketing
Talent Agency
ADV Campaigns
Pay per Click
Direct Email Marketing
SMS Marketing
Website & eCommerce Development
Internet site realization
E-Commerce realization
Accessibility of websites for businesses
WordPress Sites Support
Portfolio
Blog
Pills
Glossary of marketing
Quotes
Success Stories
About Us
Some companies that have chosen us
JOB
They say about Factory Communication
Sign up for our newsletter
Search