Clickbait

Clickbait is a digital marketing strategy that aims to attract as many clicks as possible on Web content, primarily to generate advertising revenue.

It relies on the use of sensationalist, catchy or intriguing headlines that create an “information vacuum,” stimulating user curiosity. These headlines often:

1. They use provocative questions
2. They promise surprising revelations
3. They employ superlatives and intensifiers
4. They leverage emotions

The actual content, however, rarely meets the expectations created by the title.

Although effective in increasing web traffic, clickbait is often criticized for its deceptive nature and tendency to prioritize quantity of visits over quality of content.