LinkedIn Showcase Pages

LinkedIn Showcase Pages are extensions of the main company pages on LinkedIn designed to highlight specific products, services, brands or initiatives of a company.

These pages allow companies to create targeted content for specific audiences, improving brand engagement and visibility.

LinkedIn Showcase Pages: key features

Company Page Extension: Showcase Pages are linked to the company’s main page and appear in the “Affiliate Pages” section of the main page.
Targeted content: Enable the creation of specific content for different audience niches, increasing the effectiveness of communication and improving engagement.
Analytics and metrics: Each Showcase Page has its own analytics panel, which helps monitor performance and optimize content strategy.
Visibility and search: Showcase Pages appear in search results on LinkedIn, helping to increase brand visibility and direct traffic to the main page.

Specific products or services: Ideal for companies with several products or services, allowing each to be promoted in a targeted way.
Events and initiatives: Used to promote corporate events, conferences or social responsibility programs.
Brands or business units: They help differentiate and promote different brands or business units within a larger group.

Enhanced targeting: Enable specific audiences to be reached with relevant content, increasing the effectiveness of marketing campaigns.
Brand visibility: They improve brand visibility by focusing on specific aspects of the company.
Customer relationships: Foster the creation of more personalized and strong relationships with customers.

Complete main page: Make sure your business page is complete and active.
Identify focus areas: Determine which aspects of your business require a dedicated page.
Create the Showcase Page: Use the administration tools to create the new page.
Assign administration access: Restricts access to content managers to ensure consistent management.

Fresh and relevant content: Update the page regularly with content that is interesting and relevant to the target audience.
Use analytics features: Monitor page performance to optimize content strategy.