By mental availability we mean anything that comes to mind as a possible solution to our problem.
Such as specific Brands, or services we have dealt with before.
Usually more available in our minds are big, famous companies that we often see on TV or billboards.
Or simply companies whose loyal customers we are, to whom we often turn.
For our Brand to be present, and active, in the minds of our potential customers, we need to improve our web reputation, and make ourselves known to our target audience.
And a good marketing and communication strategy has just that function.
Through a focus strategy, which aims to achieve a good web ranking, we will have a much better chance of being known by our potential customers.
In fact, not surprisingly, mental readiness is closely related to digital readiness.
Indeed, we think of our buyer personas, our ideal potential customers.
By making an ad hoc strategy based on their characteristics, we can reach them through their preferred channels, using a language they understand.
To attract them, convert them and turn them into satisfied customers.
And not surprisingly, these steps fully reflect the philosophy of Inbound Marketing, the most effective technique for generating new customers and improving one’s business.