The target audience is a specific and defined group of customers within a market.
Who is your target audience? Identifying the target audience, its age, gender, ‘ buying habits, its peculiarities is crucial to the design of any marketing plan.
If your company has a Web presence, I suppose so, the best source of audience marketing information comes from traffic analysis and user behavior on the site, not to mention insights from social networks.
In this case, Google Analytics will be very useful for you to get an overview of your site, learn about acquisition channels, and learn data about visitor behavior.
Learning to interpret this data will lead you to get to know your audience more closely, and create content specifically for them.
Focusing on a niche market, then on a specific target consumer, is the secret to increasing one’s sales and customers.
Remember (always) that talking to everyone means talking to no one. Better to dialogue with those who are really interested in your brand.