A/B testing
A/B testing (sometimes called split testing) is a method of comparing two versions of a Web page to see which offers better performance.
A/B testing (sometimes called split testing) is a method of comparing two versions of a Web page to see which offers better performance.
This expression, originally used in the context of print media, refers to the top of a web page that is immediately visible to the user without the need for scrolling.
Affiliate marketing is a form of performance-based marketing in which a company (the advertiser) rewards one or more affiliates for each customer or visitor brought in through the affiliate’s own marketing efforts.
Barter or bartering is a system of exchanging goods or services without using (or with limited use of) money, widely used in marketing strategies and
Brand activism is emerging as an increasingly relevant marketing strategy.
Brand advocacy represents a powerful marketing strategy that relies on the spontaneous promotion of a brand by individuals who are enthusiastic supporters of it.
Brand awareness represents the degree of recognition and familiarity that consumers have with a particular brand.
Brand Identity: The Art of Naming Your Business Essence! Brand Identity is not just a catchy logo or a memorable payoff. Includes the Naming, the
A brand moat is the defensive competitive advantage that protects a brand from competition, making it difficult to copy or erode its value over time.
Brand positioning is a fundamental strategy in modern marketing that defines how a company wants to be perceived in the minds of consumers.
Brand reputation, or brand reputation, is the overall perception that the public, customers, stakeholders and the market have of a particular brand.
Customer Lifetime Value (CLV), also known as Lifetime Value (LTV) or Client Lifetime Value, is a key metric in marketing strategies that represents the total value a customer generates for a company over the entire duration of his or her relationship with it.
The Chief Marketing Officer (CMO), also known as the Marketing Director, is one of the apex figures within a company, responsible for defining, implementing, and
Conversion rate is one of the most important metrics in digital marketing, advertising and business strategy. It indicates the percentage of users who, after taking
A call to action (CTA) is a call to action that aims to prompt a visitor to take a specific action immediately. “Buy now!” and “Register today!” are some common examples.
The term Customer Care is used to refer to customer support, which today is mistakenly associated with telematic support only.
Customer churn, also known as churn rate or turnover, represents the percentage of customers who terminate their relationship with a company in a given period of time.
The Customer Journey, or customer journey, represents the complete sequence of interactions and experiences a customer has with a brand, product, or service.
Customer Retention defines a company’s ability to retain its customers.
It is a group of individuals who share a common characteristic or experience within a defined period.
The Digital Chart is the regulation made by the IAP (Institute of Advertising Self-Discipline) that establishes rules to ensure transparency and recognizability of online commercial
Digital Experience (DX) represents the complete set of interactions a user has with a brand, product or service through digital channels and platforms.
By this term, we mean all those activities that aim to build direct contact with our target buyer personas.
Disruptive innovation, or disruptive innovation, is a concept that describes a process by which an initially simple and affordable product or service evolves to revolutionize an entire market, replacing established competitors.
The Marketing Funnel or Sales Funnel (or Sales F.) is a model that describes the sales process.
Generation Z, also known as Gen Z or Zoomers, represents the demographic cohort born between the mid-1990s and early 2010s.
The headline, or main title, is a key element in marketing communication and journalism.
The term “hype” refers to a marketing strategy that aims to create high expectation and excitement around a product, event or service.
Lead nurturing is a marketing strategy that focuses on developing relationships with potential customers, with the goal of turning them into actual customers over time.
Lead scoring is a strategic process of evaluating and ranking potential customers (leads) based on predefined criteria. This method scores leads by considering various factors,
Loyalty represents the set of strategies and actions that a company implements to retain its customers over time, encouraging them to repeat purchases and to prefer its brand over the competition.
By mental availability we mean anything that comes to mind as a possible solution to our problem.
Mid-rolls are a form of digital advertising that is inserted in the middle of a video or audio content, temporarily interrupting the enjoyment to show a promotional message.
This generation has the distinction of being the first to experience the transition between the analog and digital eras, growing up during the advent of the Internet and the explosion of digital technologies.
The term “mood” refers to a transient state of mind or emotion that affects a person’s behavior and perceptions.
naming is a crucial process in the world of branding and marketing.
It consists of creating an effective and memorable name for a company, product or service. A well-chosen name can make the difference between success and anonymity in today’s competitive marketplace.
Net Promoter Score (NPS) is a metric widely used to measure customer loyalty and satisfaction with a company, product, or service.
Newsjacking is a digital marketing strategy of linking one’s brand or corporate message to current news or trends in order to gain visibility and audience engagement.
Outbound marketing, also known as traditional marketing, is a strategy that involves sending promotional messages directly to potential customers.
Payoff: a very short phrase that is added to a company logo or product and that summarizes a brand’s mission, values, and philosophy in a few words.
Personal branding is the strategic process by which a person consciously constructs and communicates his or her professional identity so as to be perceived as
Product Placement is a marketing and communication strategy of planned placement of a brand, product or service within audiovisual content such as movies, TV series,
Learn what product-market fit is, why it is crucial to business success, and how to identify it in your business strategy.
Purchasing decisions represent the complex process by which a consumer chooses to purchase a product or service.
Analyzing buying habits, that is, studying the aspects that contribute to influencing and determining consumers’ purchase choices, is critical to retaining customers and acquiring new leads or potential customers.
The Aaker Pyramid is a powerful marketing tool developed to analyze and measure the strength of a Brand.
Return On Advertising Spend (ROAS) is a digital marketing metric that indicates the economic return generated for every euro spent on advertising, measuring total revenue
Learn what Share of Voice is, how to calculate it and why it is crucial for marketing and SEO.
The target audience is a specific and defined group of customers within a market.
A thought leader, or thought leader, is a prominent figure in a given field or industry, recognized as an authority and a trusted source of knowledge and innovation.
The Unique Selling Proposition (USP), or unique selling proposition, is a fundamental concept in marketing that represents what makes a product or service unique and desirable compared to competitors.
DefinitionThe Unique Value Proposition (UVP), which can be translated into Italian as “unique value proposition,” is a succinct, punchy phrase that describes the unique benefit
Vibes represent a kind of “emotional atmosphere” that is felt in an environment or through an interaction.
A web writer, also known as a web writer or website content writer, is a professional who specializes in creating interesting and informative content for websites and digital platforms.
The term woke originated in the United States as an expression of social awareness and attention to issues related to social justice, equality and civil rights.
By the term WOM, we mean a real Marketing Strategy, based precisely on word of mouth among consumers.
The Zero Moment of Truth (ZMOT) has radically transformed digital marketing and describes the crucial moment when consumers seek information online before making a purchase.
