Above the fold
This expression, originally used in the context of print media, refers to the top of a web page that is immediately visible to the user without the need for scrolling.
This expression, originally used in the context of print media, refers to the top of a web page that is immediately visible to the user without the need for scrolling.
Affiliate marketing is a form of performance-based marketing in which a company (the advertiser) rewards one or more affiliates for each customer or visitor brought in through the affiliate’s own marketing efforts.
Brand activism is emerging as an increasingly relevant marketing strategy.
Brand advocacy represents a powerful marketing strategy that relies on the spontaneous promotion of a brand by individuals who are enthusiastic supporters of it.
Brand awareness represents the degree of recognition and familiarity that consumers have with a particular brand.
Brand Identity: The Art of Naming Your Business Essence! Brand Identity is not just a catchy logo or a memorable payoff. Includes the Naming, the
Brand positioning is a fundamental strategy in modern marketing that defines how a company wants to be perceived in the minds of consumers.
Brand reputation, or brand reputation, is the overall perception that the public, customers, stakeholders and the market have of a particular brand.
Customer Lifetime Value (CLV), also known as Lifetime Value (LTV) or Client Lifetime Value, is a key metric in marketing strategies that represents the total value a customer generates for a company over the entire duration of his or her relationship with it.
The Chief Marketing Officer (CMO), also known as the Marketing Director, is one of the apex figures within a company, responsible for defining, implementing, and
Conversion rate is one of the most important metrics in digital marketing, advertising and business strategy. It indicates the percentage of users who, after taking
A call to action (CTA) is a call to action that aims to prompt a visitor to take a specific action immediately. “Buy now!” and “Register today!” are some common examples.
The term Customer Care is used to refer to customer support, which today is mistakenly associated with telematic support only.
Customer churn, also known as churn rate or turnover, represents the percentage of customers who terminate their relationship with a company in a given period of time.
The Customer Journey, or customer journey, represents the complete sequence of interactions and experiences a customer has with a brand, product, or service.
It is a group of individuals who share a common characteristic or experience within a defined period.
The Digital Chart is the regulation made by the IAP (Institute of Advertising Self-Discipline) that establishes rules to ensure transparency and recognizability of online commercial
Digital Experience (DX) represents the complete set of interactions a user has with a brand, product or service through digital channels and platforms.
Disruptive innovation, or disruptive innovation, is a concept that describes a process by which an initially simple and affordable product or service evolves to revolutionize an entire market, replacing established competitors.
Generation Z, also known as Gen Z or Zoomers, represents the demographic cohort born between the mid-1990s and early 2010s.
The headline, or main title, is a key element in marketing communication and journalism.
The term “hype” refers to a marketing strategy that aims to create high expectation and excitement around a product, event or service.
Loyalty represents the set of strategies and actions that a company implements to retain its customers over time, encouraging them to repeat purchases and to prefer its brand over the competition.
Mid-rolls are a form of digital advertising that is inserted in the middle of a video or audio content, temporarily interrupting the enjoyment to show a promotional message.
This generation has the distinction of being the first to experience the transition between the analog and digital eras, growing up during the advent of the Internet and the explosion of digital technologies.
The term “mood” refers to a transient state of mind or emotion that affects a person’s behavior and perceptions.
naming is a crucial process in the world of branding and marketing.
It consists of creating an effective and memorable name for a company, product or service. A well-chosen name can make the difference between success and anonymity in today’s competitive marketplace.
Net Promoter Score (NPS) is a metric widely used to measure customer loyalty and satisfaction with a company, product, or service.
Newsjacking is a digital marketing strategy of linking one’s brand or corporate message to current news or trends in order to gain visibility and audience engagement.
Outbound marketing, also known as traditional marketing, is a strategy that involves sending promotional messages directly to potential customers.
Learn what product-market fit is, why it is crucial to business success, and how to identify it in your business strategy.
Purchasing decisions represent the complex process by which a consumer chooses to purchase a product or service.
Analyzing buying habits, that is, studying the aspects that contribute to influencing and determining consumers’ purchase choices, is critical to retaining customers and acquiring new leads or potential customers.
Learn what Share of Voice is, how to calculate it and why it is crucial for marketing and SEO.
A thought leader, or thought leader, is a prominent figure in a given field or industry, recognized as an authority and a trusted source of knowledge and innovation.
Vibes represent a kind of “emotional atmosphere” that is felt in an environment or through an interaction.
A web writer, also known as a web writer or website content writer, is a professional who specializes in creating interesting and informative content for websites and digital platforms.
The term woke originated in the United States as an expression of social awareness and attention to issues related to social justice, equality and civil rights.
The Zero Moment of Truth (ZMOT) has radically transformed digital marketing and describes the crucial moment when consumers seek information online before making a purchase.
