Glossario di marketing: SEO Glossary

301 Redirect

A 301 redirect, also known as a permanent redirect, is a fundamental mechanism in Search Engine Optimization (SEO) and website management.

302 Found

The HTTP 302 Found status code indicates a temporary redirection of a Web resource.

307 Temporary redirect

The HTTP 307 Temporary Redirect status code indicates that the requested resource has been temporarily moved to another location. When a server responds with this

404 Not found

The 404 Not Found redirect is a technique used to handle requests for Web pages that do not exist or are no longer available.

410 Content deleted

The HTTP 410 Gone status code, also known as “410 Content deleted,” indicates that the requested resource has been intentionally and permanently removed from the server and will no longer be available.

Affiliate Links

Affiliate links are a key tool in the world of digital marketing, particularly for those engaged in affiliate marketing.

Alt tag / alt text

This small snippet of HTML code plays a crucial role not only for search engine optimization (SEO) but also for Web accessibility.

Anchor text

Anchor text is nothing more than clickable text that refers users to a different page (on the same or a different site).

Application Program Interface (API)

Application Programming Interface (API) is a set of protocols, tools and definitions that allow different software applications to communicate with each other.

Backlink

Backlinks are hyperlinks that point to your website from other online pages.

Black Hat SEO

he Black Hat SEO represents the set of unethical practices used to manipulate search engine results.

Bounce Rate

he bounce rate, or bounce rate in Italian, is a key metric in Web analytics that measures the percentage of visitors who abandon a Web site after viewing a single page, without taking further action.

Branded Keywords

Branded keywords are search terms that specifically include the name of a brand, product or service.

Broken link

Broken links, also known as broken links or broken links, are hyperlinks that no longer lead to the intended resource or web page.

Canonical URL: what is it?

The canonical URL is a key tool for SEO optimization of websites, especially those with duplicate or similar content. Let’s see in detail what it is and how to use it correctly.

Clickbait

Clickbait is a digital marketing strategy that aims to attract as many clicks as possible on Web content, primarily to generate advertising revenue.

Cloaking

Cloaking is a black hat SEO technique of presenting different content to search engines than is shown to real users.

Crawl budget SEO

The crawl budget is a concept that describes the resources and time Google devotes to crawling a website using Googlebot.

Domain Authority

Domain Authority, or DA for friends, is a score developed by Moz that tells us how well a Web site is likely to rank in search results.

Keywords Tree

The keyword tree is a strategic tool used in the field of SEO to organize and structure keywords in a hierarchical and logical manner.

Knowledge Graph

The Google Knowledge Graph is a box of information that you can locate among the Search Results in the SERP (from Desktop, you can find it to the right of the results).

Long-Tail Keywords

Long-tail keywords are one of the most powerful tools in the world of SEO, ideal for attracting qualified traffic and improving search engine rankings.