Google PhotoSphere: find out why it gets your business off the ground

In this article we look at what Google PhotoSphere is and how it can help your business attract new customers and increase sales of your products and services.

In the landscape of modern digital marketing strategies, the ability to deliver immersive and engaging experiences can make the difference between a business that stands out and one that remains in the shadows.

Among the most innovative tools made available by Google, PhotoSphere is a powerful and versatile solution for local companies and businesses that want to increase their visibility, attract new customers and boost sales.

What is Google PhotoSphere?

Google PhotoSphere is a technology for creating 360-degree spherical photographs, offering immersive visualization of environments, both indoor and outdoor.

Unlike classic panoramic photos, PhotoSphere images allow the user to explore a scene in all directions – up, down, left and right – returning a Google Street View-like experience.

Spherical photos can be taken via the Google Camera App on Android and iOS devices, or with dedicated spherical cameras.

Once taken, images can be posted on Google Maps, integrated into company websites or shared on social networks, thus becoming an integral part of the company’s visual communication strategy.

Why use Google PhotoSphere in your business

1. Immersive experience for customers

360-degree images allow potential customers to virtually visit your business, exploring every detail of the spaces as if they were already there.

This is especially effective for hotels, restaurants, showrooms, gyms, professional offices, and retail stores, where the appearance of environments plays a decisive role in customer choice.

2. Increased visibility on Google

PhotoSphere published on Google Maps helps to enrich your business listing, improving your position in local search results and increasing the likelihood that new customers will find you and choose you.

Google places increasing importance on quality images and immersive experiences to position businesses in the top results, especially in the Local Pack and Knowledge Panel.

3. Increased involvement and trust

Spherical images convey transparency and professionalism, showing the reality of your company without filters.

This helps build trust with customers, who will be able to see exactly what to expect, reducing uncertainty and barriers to purchase.

4. Differentiation from competitors

Not all companies are yet exploiting the potential of 360° images. Integrating PhotoSphere into your marketing strategy allows you to stand out from competitors by offering unique and innovative added value.

5. Sharing and virality

PhotoSphere can be easily shared on social networks, in posts and email campaigns, increasing the organic reach of your content and generating positive word-of-mouth.

The more your images are viewed, the more interest in your business grows.

6. How to make and publish a PhotoSphere

Take the photo: Use the Google Camera App or a spherical camera. Follow the app’s directions to take a sequence of images that will then be automatically merged into a 360° photo.
Post to Google Maps: Upload the photo directly from your app or computer. You can also link multiple PhotoSphere to create a true virtual tour of your environments.
Integrate into the website: Incorporate the PhotoSphere into your “About Us,” “Virtual Visit” or “Book Now” page, giving visitors an immersive preview of your business.
Promote on social: Share 360° images on Facebook, Instagram and LinkedIn to increase engagement and curiosity about your company.

360-degree photos: sectors that benefit most

Catering and hospitality: Show halls, rooms, terraces, and outdoor environments to persuade customers to make reservations.
Retail and showroom: Exhibit the breadth of space, product layout and attention to detail.
Professional offices and medical centers: Reassure clients by showing welcoming and safe environments.
Real Estate: Offer virtual tours of properties for sale or rent, reducing the number of physical visits and expediting negotiations.

Impact on sales and reputation

Companies that adopt innovative visual strategies such as PhotoSphere often see an increase in physical visits and inquiries due to increased transparency and the ability to engage customers early in the online research phase.

360-degree images enhance brand reputation by conveying attention to detail and openness to innovation.

In addition, all images uploaded to Google are indexed by search engines, generating additional traffic to the website or Google Business Profile tab, and thus contributing to the acquisition of new customers.

Practical tips for companies that want to get started

Plan the shots: Choose times of day with the best lighting and make sure spaces are neat and welcoming.
Rely on a certified photographer-Google offers a program of certified photographers to produce professional services and ensure high-quality images.
Regularly update images: Show any news, renovations, or new products to keep customers’ attention high.
Monitor performance: Track views and interactions generated by PhotoSphere to assess the impact on sales and awareness.

Google Photo Sphere: Conclusions

Google PhotoSphere is a powerful and accessible tool that enables any business to deliver immersive experiences, increase its online visibility and attract new customers.

Investing in photo sphere images means differentiating yourself, building trust and presenting your business in an innovative and engaging way.

In an increasingly competitive market, those who can harness the potential of PhotoSphere can really make a difference and increase sales of their products and services.

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Google PhotoSphere: get your Company off the ground.