How to market with Instagram: in this article we look at 3 features you can use to get your business off the ground with your social media strategy.
In this article we will see in detail:
- Instagram Checkout to sell on Instagram
- Instagram IGTV
- Instagram nametag: the new feature to simplify following
Read the article to discover a new Business opportunity for your Company.
How to do marketing with Instagram Checkout
Instagram is an all image and video platform in the Facebook galaxy. It is growing dramatically in number of users as well as in popularity and new features.
Mark Zuckerberg has stated in recent days that Facebook, too, will soon integrate e-commerce functionality natively.
The ambitious goal is to compete against giants such as Ebay and Amazon.
Other socials are certainly not standing idly by, in fact in recent days even Pinterest, the photo-sharing social network, said it will soon launch its integrated e-commerce platform.
Aside from describing the technical features, which we will see later, the most important question remains the same: but what advantage do I have in selling online?
The answer is unfortunately dramatically simple: most Companies can no longer afford not to sell online.
It is an infinite market. It is true there are so many competitors and there will always be more.
But it is crucial to calculate in your strategy that commerce, the real kind, will all move to the Web: sites or social.
For this reason, the marketing and communication have evolved giving rise to the web marketing e social media marketing.
But let’s get back to Instagram.
How to do marketing with Instagram and Social E-commerce
One only has to watch the official video posted on the Instagram Press site to see what enormous potential we all have at our disposal.
If you are an Entrepreneur, you and I both know that in order to ensure a prosperous future for our Companies, we need to make medium- and long-term forecasts and analyses.
What will our Customers be looking for in 5 years? How will the market be organized in 10 years? How will people buy products and services?
Well one of the key elements to take into consideration is that in 5 to 10 years, those who today belong to the Generation Z, also referred to as Post-Millenials, that is, those born between 1997 and 2010, will be 20 to 30 years old.
They are digital natives and their way of relating, sharing and buying is predominantly online.
For this reason, it is not an option but a sine qua non. This is why it is essential to create our own Web showcase, possibly in one or more social networks.
Now it is unknown whether in 10 years’ time Facebook, Instagram, Twitter, Linkedin etc… will still exist. What is certain is that the market will move exclusively online.
Suffice it to say that for the past few years, even major Italian G.D.O.s (large-scale retail organizations) have been delivering groceries to your home.
Deliveroo has also cleared customs for home food delivery. Just to bring up a couple of examples.
Instagram marketing and eCommerce
Now back to the topic of this article: Instagram integrates e-commerce and will allow users to purchase products directly on the platform.
You can find more information about Instagram Checkout directly s this page www.instagram-press.com
Like all e-commerce, payment can be made with major credit cards (Visa, Mastercard, American Express, Discover) and PayPal.
The test starts in the U.S. exclusively for 23 strategic brands including Adidas, Burberry, Dior, HM and Nike. E-commerce on Instagram will be made available to a growing number of companies in the coming months.
If you are wondering where and how to sell your products online, one of the first things you need to consider is your Target Audience.
If your audience consists of young people up to 25 years old, Instagram turns out to be the most suitable Social.
If your audience is people over 25, Facebook may be the right choice.
Clearly, before choosing the most suitable channel, it is essential to do some online research and analysis.
We report some elements that we need to take into consideration regardless of the channel we decide to use:
- How visible we are to the public. Does our Brand enjoy good visibility and interest among our target audience?
- How is our online reputation?
- Followers who follow our pages interact with posts (engagement), post comments, watch our videos?
- Do our followers trust us? Have we created a strong and lasting relationship? Do we have good credibility?
More simply, we can say that before selling our Online Products, we need to be concerned about creating our audience.
How to do marketing on Instagram: IGTW
And now let’s see how to add IGTV to your social media strategy with our quick 8-point guide to using Instagram IGTV for your business.
IGTV, Instagram’s vertical “television,” has never really taken off (at least as far as businesses are concerned).
In our article, you will find six ways to use IGTV to grow your brand’s visibility by taking advantage of Instagram’s enormous potential.
1. Install IGTV
As a first step, you just need to download IGTV for Android and iOS, install it on your cell phone, and then login to your Instagram account.
IGTV can also be used on the Web/Desktop version.
2. Reach new audiences with previously published video content
IGTV is a great way to re-share popular video content and give it new life.
You can reuse horizontal videos posted on YouTube and Facebook or recordings made in live streaming.
Short tips and tutorials are great content for sharing, so why not take advantage of IGTV?
If you have videos shot horizontally, you can simply edit them so that they appear vertically.
Following publication, keep an eye on the sentiment of your audience and based on this data and begin to set up your IGTV strategy.
3. Build a niche audience through exclusive content creation
Sharing exclusive content with your audience will allow you to create a niche for your IGTV channel.
Providing your users with engaging and exclusive information can help you develop an emotional connection to your business-people love authentic content.
Another option is to showcase corporate events such as workshops, courses or trade fairs.
Louis Vuitton, for example, broadcast its spring-summer 2019 fashion show on IGTV, from start to finish, including behind-the-scenes footage.
Or again, and here Chiara Ferragni teaches, you can take your users on a tour of your company.
The video posted by the famous influencer on IGTV, in which she showed off her new home, has received 4.4 million views.
4. Create video tutorials dedicated to your products
Many companies use IGTV to create educational content such as webinars, how-tos and tutorials.
Educational-type videos are always a good way to present products across the board, and unless your company frequently updates its catalog, we’re talking about evergreen content.
To take your videos to a “pro level,” you can teach your followers something new in real time.
Make-up tutorials, cooking demonstrations, fitness classes or small repairs-there is no limit to imagination and creativity.
5. Build community loyalty with recurring appointments
IGTV is a modern form of television, and the way to emphasize this similarity is to create fixed appointments.
Consistency is important: posting episodes at regular intervals and times will get your audience used to and coming back to watch your videos.
6. Q&A Sessions.
Answering your audience’s questions is one way to improve engagement while providing useful information.
If you establish your authority within your industry, users will begin to trust you and your company.
The best way to launch Q&A sessions is to create a series of planned questions and answers.
Collect FAQs from your customers, record a video that answers all their concerns, and post them on your IGTV channel.
Using the question sticker on Instagram Stories can be useful for collecting relevant questions.
7. Share your success stories
Nothing is more persuasive than a customer talking about a company.
Take advantage of this opportunity and highlight those who are your loyal customers: invite them to participate in your video and ask them to share sentiment related to your products or services.
People trust people: never forget that.
8. IGTV: how-to and best practices.
IGTV and Instagram are two separate apps, as are Facebook Messenger and Facebook.
The IGTV platform is designed for only sharing and watching long-form videos.
It is an app very similar to what Instagram Stories are, only your videos remain visible forever on your channel and can be up to 10 minutes long (for verified accounts we go up to 60).
Now that you know the basics of IGTV, here are some best practices for getting the most out of the platform:
- test different lengths of video and measure engagement through Insights;
- activates a cross-channel promotion related to your IGTV videos;
- uses video only and exclusively in vertical format;
- Optimize the keywords used in the title of your video.
Online Marketing Instagram Nametag
Instagram recently released a new feature to speed up follow between people and companies.
The Instagram nametag, in fact, is the mode that allows you to create a custom tag, through the username, to simplify the follow through scan of the same.
For further customization, the nametag can be modified with the help of drawings, photos, colors and additional stickers of various kinds.
Instagram like Snapchat?
That the photo social has “taken a cue” from Snapchat for several features, including the Instagram Stories, is by now a well-known fact.
What not everyone knows is that Snapchat itself had first introduced the nametag, but on the phantom platform it had the name snapcode.
Followed closely by Facebook and Twitter, from now on, it will also be possible on Instagram to generate a kind of QR code so that users can quickly scan and find the accounts they are interested in.
How to create Instagram nametag and follow one
To use this feature, simply go to your profile and access the menu located in the upper right corner.
Here, if you have updated the app to its latest version, you will find the “nametag” entry, where you can view your standard code, that is, as it was generated by the platform itself.
Now you will have the opportunity to have fun with colors, emoji, photos and stickers until you get the desired nametag.
Once you have found the right combination to express your company’s values, all you have to do is exit: saving will be completely automatic.
When you wish to scan someone else’s code instead, you can do so simply by going into the “nametag” menu item, clicking on “scan a nametag” located at the bottom.
The feature has been released globally and is available for iOS and Android devices.
Instagram Marketing and the multi-account option for iOS
For the management of our Clients’ Social Pages, we use professional platforms such as Semrush, BaaZ, and are considering the use of software designed specifically to meet our needs.
These are professional tools that allow us to manage a large number of social channels simultaneously, just think that Factory Communication follows, on a daily basis, almost 200 Social Accounts of different Clients.
Even companies that manage a more limited number of Social Accounts can still take advantage of platforms and tools that can facilitate them in their work.
Reason why, in this article we present an important new feature introduced this days for “multi-account” management on the social platform Instagram.
How to do marketing on multi-account Instagram: what are the benefits?
The multi-account option is finally available on the iOS Instagram app and allows you to manage up to 5 social profiles.
Until now, in fact, to use and manage multiple Instagram profiles one was forced to use basically two solutions:
- Choose to use applications external to Instagram, thus third-party;
- Continuously logout and subsequent login to switch from one account to another.
In the first case, the greatest risk is the loss of direct control over privacy.
The use of a new application was overlapping with the previous one, with the risk of information and data exchange that was not always transparent.
In the second case, however, the loss of time is obvious and there is a greater risk of error in being able to use one account rather than another.
The benefits in using the new Instagram multi account feature
From now on, it will be possible to use multiple accounts on Instagram with ease and speed. Useful aspect especially for all those who need, for work, to manage numerous Social Channels of different Companies.
In addition, the multi-account feature allows simultaneous management of multiple Profiles during the same hours, providing better control over the situation.
Some guidelines for using multi account…
To add an account is very simple, just click on our name, and select the “Add Account” item, enter the username and password of the second, third, etc. profile and the multi-account option will be activated automatically.
Marketing with Instagram: “Contact Us” button
Instagram experiments with a contact button for businesses: what are the real benefits for Companies?
Instagram has begun experimenting with some new features designed to enhance the corporate users within the social network.
Until now, in fact, despite the presence of many brands both as users and advertisers, within the platform, Instagram had never managed to offer them the proper visibility. In a little while, however, things could completely change.
After Instagram Stories, the social network has, in fact, begun experimenting with business-specific profiles that could be seen as a transposition of Facebook’s Business Pages.
Within these Pages users will be able to find a new button that will allow them to quickly contact the Company.
By clicking on the button, in fact, users will be able to quickly fill out an Email to obtain certain types of information.
Recall that, at this time, the timeline for the debut of this new feature is not yet known, but it will certainly be a great opportunity to bring end users and businesses closer together.
Instagram may become the “place” where consumers will have the opportunity to interact directly with brands. So that companies can get more revenue.
Facebook CEO Mark Zuckerberg has repeatedly expressed his line of thinking, which sees him aiming to create preferential communication channels between users and companies through its platforms.
It is not surprising, then, that Instagram, which is owned by Facebook, is also following the same path.
Conclusions
There are several ways to build trust and establish relationships with one’s potential customers, and these all consist of small interactions.
The more your followers see and interact with your content, the more likely they will choose your brand when making a purchase.
At the same time, it is becoming increasingly difficult to attract the attention of the public and generate significant positive engagement rates.
Most brands tend to focus on the eye-catching aspect of Instagram Stories and less on in-story engagement.
However, to increase overall conversions you must first focus on educating your users to interact with your stories, and today we have given you four tips to get started.
Want to learn more about how to implement Instagram marketing strategy for your Company?
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