Improve your business by starting with listening and real knowledge of your products or services. And turn the negative into a positive. Start now.
Stop hiding and repeating that your business is booming.
The flaw of every customer is that they fail to admit that if business is not growing and products and services are not being sold, there is some problem.
Yes, okay your products and services are beautiful, great, and go down a storm. But is that the truth?
Often, we are aware of the problems inherent in our company, but we prefer to keep quiet about what may be minor disruptions.
There is nothing to be embarrassed about; it is normal, and even physiological if you will, for these dynamics to be present.
Listening first, and then strategy
Speaking clearly and with all honesty might be a good place to start. Because only then, by turning to a communications agency, can you really solve the problems that threaten your business.
Listening first: some would say that it is no accident that we humans are equipped with two ears and one mouth.
We at Factory Communication listen, on a daily basis, to our clients and ask so many questions about the “health” of their business.
But there is one question that every customer tries to escape: What is wrong with your products or services?
The approach of some Ceos and entrepreneurs to this question is that of the anything goes. And this is where the donkey falls.
Knowing the reputation of your products or services, but more importantly understanding what may be the weaknesses of your business, will enable you to win over any competitor. Don’t believe it? Read on.
We don’t sell services, we care about you
Factory Communication‘s job, as a marketing and communications agency, is to improve your company’s business, that is, to find leads ready to turn into new customers, and to increase product sales for already loyal customers.
In short: increase pro-customer turnover.
And it is clear that if some customers experience a problem or disservice in the company, it is difficult to lead them to buy other products or other services.
Therefore, the first step is to resolve this type of issue. How?
Simple, trying to explain to the entrepreneur or marketing manager the benefits of knowing what problems are known and, more importantly, not known to the company.
The moment we understand what a company’s weaknesses are, we can act to turn them into strengths. We are not interested in selling services, we are interested in you.
This is the philosophy of Factory Communication and Donato Cremonesi.
Turn a problem into an opportunity, and take down your competitor
We like to tell small anecdotes from our direct experience.
This, for example, is the story of a small copy shop that called us to increase its business. Basically, the owner was satisfied with how business was going.
But there was a small problem: His competitor who was about 250 meters from his store specialized in making photocopies for lots of volumes in record time.
Thus, the only way the copy shop had to increase turnover was to parade customers to its competitor, and consequently offer low-cost photocopying very quickly.
But what did this entail? Revolutionizing what was the organizational chart of his copy shop by introducing new machines, more staff, therefore new costs, with the unknown that he was not necessarily going to acquire new customers.
Are you curious about what we suggested to him? The strategy is simple.
If the other copy shop is very fast with photocopying and you perceive this as a strength, then make your weakness a strength. How?
Launching a message like this, “You, like other customers, who do not care about having photocopies printed quickly without the right method, but love quality and great service, turn to us.”
Improve your business: conclusion
This is how we turned our competitor’s strength into a point of weakness, making the possible customer perceive that a job done very quickly does not equal a job done well.
Only by understanding the right issues can you find the right solution to improve and increase your company’s business.
He teaches us. Seth Godin that there is no painless method to achieve your goals. Ideas alone, without commitment, are not enough. Without change, without passion, and without people willing to take a leap of faith, strategy is just an empty shell.
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