Alessandra Gasproni

There is a way of telling the story of an area that goes beyond postcards and press releases. It requires presence, belonging, and the ability to make the viewer feel exactly where they want to be. Alessandra Gasproni – known as Marcheroba – has it in her blood.

Content creator from Marche doc, Alessandra tells about Marche as only those who really live it can: not as a passing tourist, not as a press office, but as a curious inhabitant in love with her territory. Her community follows her because they trust her-and they trust her because what she shows is real: a village discovered by chance, a village festival, a trail you can’t find in guidebooks, a sunset over the Adriatic Sea that needs no filter.

His project was born with a specific goal: to help people figure out what to do in Le Marche. Not in the abstract, not with generic lists, but with practical advice, true stories and that engaging lightness that turns a suggestion into an invitation. The tone is sunny, spontaneous, never constructed – and you can feel it. There is always a smile behind every piece of content, a voice that accompanies without overpowering, that inspires without putting pressure.

Villages, nature, traditions, local events, food and wine experiences, cultural initiatives: Alessandra traverses the thousands of faces of an often underrated region and gives them back in the form of accessible storytelling, capable of speaking both to those who barely know Marche and to those who have lived there forever and want to rediscover it.

In a landscape saturated with glossy, interchangeable travel content, Marcheroba is a distinct voice: authentic, grounded, effective. An ideal creator for tourism boards, local governments, lifestyle brands and area realities that want to promote Marche not as a generic destination, but as a concrete, human and unforgettable experience.