Naming: the Art of Naming Your Brand!
The right name allows you to get into the consumer’s mind, distinguish yourself from competitors and win in your target market.
Naming what is it?
The study of naming is a crucial process in the world of branding and Marketing Strategies.
It consists of creating an effective and memorable name for a company, product or service. A well-chosen name can make the difference between success and anonymity in today’s competitive marketplace.
It is therefore necessary that the stage to create company name, is preceded by a well-defined strategy and planned on the basis of the company’s own characteristics, qualities and goals.
The right name allows you to get into the consumer’s mind, distinguish yourself from competitors and win in your target market.
This activity in markettary terms is called naming. In Business terms we call it: investment.
Ideas for Company Names. How do I find the right name for my new Company?
Simple question, complex and articulate answer.
If you want, you can type the following Keywords “naming companies” “naming product” “brandnaming” “naming company” “naming examples” and “naming website” into Google.
The process of finding the perfect name that is effective and successful in the Market requires different activities depending on the type: Company, Product or Service.
A powerful brand name:
If our company name resembles others in our industry, what is the differentiator?
Clear advertising, website, Social pages, can express the value of your Products and/or services. But if the descriptive name does not work, does not stay in the head of the Consumer, the road is definitely uphill.
If you do a Google search by typing “company name generator“ you can find some services that generate different names, depending on some parameters you enter.
But what perceived value do these names have?
Why choose one name over another? Why do you like it?
But it does not have to please you, it has to please the potential Customer , what is called in the jargon, your Target Audience or rather, buyer person.
Here you can see the Naming and Logo made for a restaurant.
Main activities for the realization of the name:
Main activities for the realization of the name:
If a name is short it is more likely to stick in the consumer’s head.
Remember that a name must be easy to pronounce.
If you are targeting a local market and decide to use Englishisms, choose ones that are already recurring.
Those that are in common use and thus in people’s heads.
If the new Company, on the other hand, will operate in international markets, as a first step you need to define what the most important market is and then verify that the chosen name, Short and Simple, is correctly interpreted in all languages.
Generally if it is Short and Simple it is also easy to memorize.
Be careful with word games where you use lots of letters like xyw.
Often times names are chosen, reminiscent of other Companies already in your Market.
Beware that this can generate a problem.
If these Companies are Market Leaders, your Company will look, simply, like a poor copy of the Leader.
Be distinctive, be original.
What meanings and values do you want to charge your new Brand with?
If we talk about a new Luxury Company, for example, we cannot think of a sympathetic name.
It will have to be a name that, by sound, pronunciation, agreeableness etc. makes us think of something valuable, precious.
If I have to come up with a name for a Company involved in supplying products in the mechanical industry, a “tough” name might be more effective:
“sounds like a German Company?”… great!
We know that in the mechanical industry they are the Market leader in Europe. They are precise, rational, punctual. They give security.
As we often say in this blog, good business, you create it by targeting a niche of consumers.
Even better if we invent the niche.
We would have all the makings of an immediate Leader in that “new market.”
I need to launch a new Vacuum Cleaner Company, can you find me a name?
What questions should we ask ourselves:
What to do. Create a new vacuum cleaner niche and then find the right name to place it.
What do the search engines say?
This item was listed last, but in some respects, it is perhaps the most important item on the entire list.
Being visible to search engines is one of the key elements in ensuring a secure future for our new Company.
As we all know by now for a new company, and in many cases, even for new products, an ad hoc domain is created.
The domain should match the name of your new Company or Product.
Therefore, we should check its availability.
What keywords do users use to search?
If we can use one of these keywords for generating the new name then, we have made Goal.
This aspect becomes extremely complicated if the Brand is international.
