In this article we discuss Paideia Group, excellence in marketing recruiting between job psychology and digital innovation.
Paideia Group stands out in the Italian recruiting scene for a unique approach that combines deep knowledge of job psychology with advanced digital strategies.
For more than two years, we have had the privilege of accompanying Paideia Group on their growth and innovation journey, supporting them in defining their marketing strategy,SEO optimization of their websites, and CRM management consulting.
Paideia Group’s Strengths
1. Psychological DNA and human approach
Paideia Group was born from the vision of Serena Zirpoli and Luca Bramati, occupational psychologists who have identified the enhancement of soft skills and candidate engagement as the real differentiating element in personnel selection.
The society is founded on two cores in continuity:
- Selection with Professional Recruitment: use of psychological skills to identify top talent, with emphasis on value and motivational alignment.
- Training and growth with Blooming Areté: customized paths for the development of people within companies, with a focus on managerial and relational skills.
“Technical skills are not enough. The extra quid is given by the man, who can never be automated.” – Serena Zirpoli.
2. Team retention and enhancement
Unlike many in the industry, Paideia Group boasts high retention of its consultants.
This creates continuity, know-how and growth stimulus for both the client and the internal team.
Each employee is followed on a personalized growth path, enhancing his or her peculiarities.
3. Trusted partners for growth
Paideia Group aims to become a stable point of reference for its clients, accompanying them over time with a consultative approach that focuses on relationship, ethics and personalization of service.
The collaboration with Factory Communication
We supported Paideia Group in defining an integrated recruiting marketing strategy that would enhance their uniqueness and strengthen their positioning as both a recruiting firm and a partner for human resources growth.
SEO Optimization of Websites
For professionalrecruitment.co.uk and bloomingarete.co.uk, consulting focused on:
- Research and integration of strategic keywords to increase online visibility and attract potential candidates and target companies.
- Optimization of content, meta descriptions and landing pages to improve organic ranking and conversion of visits into qualified leads.
- Implementation of a recruiting-specific SEO strategy, focusing on niche and long-tail keywords to intercept targeted searches and increase the quality of applications
CRM consulting and optimization
We supported Paideia in optimizing CRM processes, improving contact management and communication personalization, with the aim of strengthening the relationship with candidates and clients and increasing the effectiveness of recruiting campaigns.
Results and impact
Through an integrated approach between job psychology, marketing recruiting and digital innovation, Paideia Group has:
- Strengthened its brand as a reference company in value-based recruiting and soft skills training.
- Increased online visibility and lead quality through targeted SEO strategies.
- Improved customer and employee retention, creating lasting value for all parties involved.
Paideia Group today represents a model of excellence in recruiting, capable of combining attention to the individual with digital and consulting best practices.
The collaboration started two years ago has helped consolidate a shared growth path geared toward innovation and the enhancement of human capital.
Paideia Group: where work psychology meets recruiting to build the future of companies.
Dr. Serena Zirpoli Co-founder Paideia Group S.r.l.
Entrepreneur, head hunter, psychologist, coach. Serena, originally from Basilicata, decided to help people and organizations reach their full potential.
Certain that psychology and business can work in synergy, Serena puts people at the center of her work, promoting more effective, humane and sustainable work environments. She never stops training and actively participates in events related to women’s leadership, such as Women on Board, constantly contributing to the debate on professional empowerment.
Dr. Luca Bramati Co-founder Paideia Group S.r.l.
Luca is an entrepreneur, psychotherapist, trainer and head hunter with more than ten years of experience in strategic consulting, legal recruitment and human capital development.
He ensures the quality of Professional Recruitment services, with a particular focus on the Tax & Legal division, and designs high-impact training paths in Blooming Areté, especially in the areas of communication, public speaking and leadership. His approach is based on listening deeply to individual needs and adapting pathways to the real needs of individuals and organizations.
Recruiting and head hunting
Headhunter marketing is the set of strategies and promotional activities that a head hunter, or headhunting company, deploys to attract and engage top talent in the job market, particularly for high-level positions such as managers, executives, and highly specialized figures.
This approach combines the deep understanding of the labor market and business dynamics typical of head hunting with marketing techniques, such as the targeted use of digital channels, enhancement of employer branding, and strategic networking, to identify, contact, and persuade candidates who are often not actively seeking new opportunities to consider selected professional proposals.
Headhunter marketing differs from traditional recruiting in its proactive and personalized nature: it does not simply gather applications, but “hunts” for the best profiles, building relationships and presenting career opportunities in a targeted and persuasive manner, so as to ensure that client companies bring in talent that is truly aligned with the organization’s strategic needs
What is recruiting marketing
Recruiting marketing is a strategic approach that applies typical marketing and digital marketing techniques and tools to the recruitment and acquisition process, with the goal of attracting, engaging and selecting the best talent available in the job market.
Unlike traditional recruiting, which is often limited to posting job advertisements and selecting among candidates who respond, the recruiting marketing and communications strategy focuses on actively promoting the company as a desirable place to work (employer branding), working on the company’s reputation, values, and culture to stand out in the so-called “talent war.”
In this way, potential candidates are seen as “customers” to whom the job opportunity is “sold,” just as one does with a product in the marketplace.
The main activities of recruiting marketing as search and selection processes include:
- Data analysis to understand the needs, expectations, and motivations of potential candidates.
- Creating and disseminating content that tells the company culture, values, and employee success stories, often via social media and the company website.
- Building strong employer branding to be recognized as a great place to work.
- Continuous engagement with candidates, even when there are no open positions, to keep them interested in the company.
- Using targeted communication strategies, recruiting funnels, and digital tools to optimize the candidate experience and increase the quality of hires.
In summary, recruiting marketing represents the digital evolution of recruiting, where HR and marketing work together to make the company more competitive in attracting top talent, transforming the way new employees are found and hired