In this article we discuss marketing and palm oil and see how respect for the consumer is key. Our advice, in your communication strategy it is always better to tell the truth.
It is now clear to all of us that there was a large amount of palm oil in the products we ate in recent years.
Speaking with some restaurant customers, they told me that it is one of the worst oils that can be used in cooking, but there is never a limit to the worst.
The point I want to address today, as always, is the marketeering point.
Why do Companies, feel compelled to specify that the product is Palm Oil free?
I think in 99% of cases it is because until yesterday, their products were made precisely with palm oil.
So much so that very few advertisements say:
“We have always made our products without palm oil” (this does not even mean that they use a good oil).
Even fewer cite:
“We have always used organic and natural oils.”
Now, just to be obnoxious I would make the following assumption:
The selling price of products made with palm oil has not changed.
Assuming that, a company, it does not want to compromise its margins, it means that palm oil has been replaced with another oil that is just as cheap = cheap.
Do you agree with me?
I don’t think any manufacturer is willing to provide you with good oil at the same price as bad oil.
So dear colleagues.
If we assume that consumers are not all fools, perhaps it is more convenient to play dumb.
Leaving at least the doubt that, perhaps, palm oil has never been there, rather than confirming that it has always been there, with the wrong message.
As was the case in recent days, when I talked about the Black Friday, again fear and standardization can lead us to communicate the wrong message.
Good day to all.
Forgot.
This article was written without palm oil, but with elbow oil. 🙂
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