Do you want to sell on Amazon as a business and are wondering what you need to do?
Want to set up an Amazon store to boost sales?
Or are you simply wondering why sell on Amazon?
You are in the right place!
Selling on amazon as a business is definitely a great idea to increase sales of your products and services!
Amazon is the most famous Marketplace in the world.
Featuring a studied and complex organization, but at the same time has a platform that is easily used by an audience of all ages.
Amazon can also become an integral part of your Inbound Marketing strategy, allowing you to increase sales through well-optimized content.
Amazon, as well as other similar platforms such as Google Shopping, Ebay etc, show steady growth every day, both in terms of business and popularity.
On the one hand they generate increasingly positive feedback, from users all over the world.
On the other hand, they provide opportunities for companies to enter new markets, acquire customers, and increase turnover.
Amazon’s integration with the Inbound Marketing Strategy, is suitable for both Companies that want to undertake a strategy in Italy and in the rest of the world.
In fact, recall that Amazon has a presence in: Australia, Brazil, Canada, China, France, Germany, Japan, India, Italy, Mexico, the Netherlands, Poland, the United Arab Emirates, the United Kingdom, Spain, Singapore, the United States, Sweden, and Turkey.
How we help you sell on Amazon
Our team will support you in implementing your Marketplace marketing strategy.
From planning, to ongoing technical support.
In short, we can summarize our support in two points:
- Seller Central Account Creation/Optimization
- Ads and Promotions
1. Seller Central Account Creation and Optimization + Brand Registration in Amazon Brand Registry.
We will create a real online store for you, in the image and likeness of your business.
Fully customizable and editable, depending on seasonality and products to be promoted, or launched, in case you want to launch a new product in the market.
In addition, membership in Amazon’s Brand Registry, will give you access to a suite of special tools.
Designed to help you build and protect your brand, and empowering you to deliver a better, and increasingly positive,Customer Experience.
2. Ads and Promotions
As a Marketing Agency, we will manage Amazon advertising campaigns on your behalf to best convey your products.
Through our Online SEO Analysis service, we will understand the buying behaviors and habits of your Buyer Persona (your ideal potential Customer), establishing the most effective keywords.
We will assist you with both Sponsored Products and Sponsored Brands campaigns.
Optimizing the presence of ads in generic customer searches, brand-related searches, searches against competitors (direct and indirect), and complementary products.
Amazon to sell online
By taking your business to a Marketplace platform, you can boost sales and increase the turnover of your business.
We will help you implement the Marketing Strategy tailored to your business, always geared towards Inbound Marketing, minimizing risks and maximizing profits.
Project
Designing the most suitable Marketing Strategy, based on the following factors:
- Market Analysis, including Competitor Analysis, Category Analysis and Correct Product Price Point
- Seller Account Creation and Optimization
- Brand Registration in Amazon Brand Registry
- Amazon Store Creation and Optimization
Loading products
Data Entry is performed after interview with the Client, based on the established Marketing Project:
- Creation and Optimization of the first Product Sheets (SEO, Copy, Images , Enriched Content A+)
- Bulk loading of the product catalog
- Connecting your e-commerce site with Amazon
- Complete Seller Account Management
- Product Sheet Creation and Optimization
- Product management and inventory rotation monitoring
- Technical Support
Advertising
Implementation of Advertising Campaigns and Planning Promotions:
- ADV Competition analysis to identify competitors and target scenario
- Keyword analysis and bidding strategy in view of budget setting
- Day-by-day management of campaigns and optimizations
- Promotions Lightning Deals, Featured Deals, Prime Day etc.
- Vine Program Management
Which Company can sell on a Marketplace?
Virtually any Trade and Distribution Company can benefit from its presence on a Marketplace to increase sales.
Of course, it is crucial to choose the platform that best fits your industry, target audience and goals.
Specifically, we have a choice of 3 types of Marketplace:
- C2C, or Consumer to Consumer
- B2C, or Business to Consumer
- B2B, or Business to Business
Each Marketplace comes with its own rules.
And also depending on its type, we may have to deal with different ways of content enjoyment, product management, payment methods, etc.
Our job is to provide you with all-around assistance regarding the right strategy to adopt in order for your company to increase sales.
Starting right from choosing the right marketplace platform to use.
What is a Marketplace?
Most famous for their convenience of use, and their ease of use, Marketplaces are gradually becoming popular among audiences of all ages. Not just among Millennials and Generation Z.
Offering a positive User Experience both in terms of end users, i.e., those who buy, and suppliers, who use these platforms as a tool to increase sales.
The term Marketplace comes from English, and literally means “Marketplace.”
More specifically, this term is associated with all those platforms, or websites, that act as intermediaries between seller and buyer. Online, of course.
A key feature of these “online marketplaces,” is precisely their similarity to classic supermarkets, where we are used to stock up on our weekly groceries. That is, allowing users to buy, in one “place”, several different products, from different Brands, from different producers, etc.
In short, just like in our supermarket, in a Marketplace we can juggle many virtual shelves and different brands, yet communicate with one manager. And without even having to push a cart!
In fact, the substantial difference with our trusted supermarket is precisely the online location. Which allows a simpler, streamlined and faster usability, even allowing the delivery of the products we want directly to our home.
If you are trying to figure out how to increase your product sales on Amazon, don’t wait, contact us!