In this article you will find our 4-point checklist for choosing your social media consultant.
If you are reading this article you are probably looking for a social media consultant.
If you own a Company or a business, you will have heard about Social in 1,000 different ways.
Someone may have told you that you only need to open a profile on Instagram to make millions.
Someone else may have told you that it is enough to publish a few posts a week and do the “sponsorships.”
I do not want to be the bearer of bad news however, it is only fair that I tell you that if you were told those things, they are absolutely not true.
Social strategy is extremely complex because you have to involve multiple different activities and expertise.
Basically, “making a post and publishing it” is the last of the activities.
The good news is that, by reading this article, perhaps you can get some more information to help you decide what to do and which social media consultant to turn to.
Social media marketing consultant: how to get started
Social Media Strategy is extremely articulated and complex. If you have decided to turn to a social media consultant to increase the visibility of your Brand, products and services you need to plan for multiple activities.
A short check list of the activities you need to anticipate:
- To implement a winning social media strategy, it is essential to start with a Social Media Audit of the Company’s channels.
- Web page optimization done for social networks, also referred to as Social Media Optimization or SMO for short.
- The creation of specific content such as articles, videos, images, slide sharing, audio tracks, etc also referred to as Social Content.
- The monitoring and management of activities carried out by users on the page
- Ongoing, personalized relationship management with users who contact the page(social caring).
- Analyzing the results obtained from channels(engagement) to understand where and how to improve one’s strategy.
In fact, the term social media marketing is commonly used to refer to the management of “integrated communication” across all the different platforms that Web 2.0 makes available.
It is an extremely complex activity because each social channel has its own peculiarities, its own audience, and its own way of connecting and getting members to interact with each other.
Social channels is not all that glitters now
On a daily basis we meet with new companies that are looking for a social media consultant. One of the first things we bring up is something we think is extremely important.
N.B. Unlike a website, pages created on Social Channels are not the property of the person who created them.
Element not to be overlooked because at any time, for any number of reasons, the Channel, or the page created, could be blacked out, impacting the activity planned by your social media consultant.
For this reason, we consider it strategic to be on at least 2 Social Channels and base much of one’s communication on the website. Not only that.
It is critical to choose the right Channels based:
- To the type of market we target: local or national. In this case, for example, if ours is a local business, Google My Business, cannot be missing from your social strategy
- To the product or service we propose.
- To the target audience we address: each social to its Target Audience, that is, its slice of the public. Facebook for example targets, mainly, an audience over 25/30 years old. Instagram mainly, to an audience under 25/30 years old. Linkedin targets a purely business audience.
Social platforms are constantly changing
Digital marketing is constantly changing.
Not only in functionality, but also, for example, in their core, the algorithm, that is, that mathematical formula that decides what to show and what not to show.
Basically like search engines.
Your social media consultant must consider multiple parameters, where budget, often times is a consequence and not the starting point.
Indeed, it is crucial to have clear goals and strategies and to have a thorough understanding of how social platforms interact with users.
All of this is essential to make brand awareness increase, push up sales and profits, and generate brand loyalty.
Madia social consultant: what goals to set?
In recent years, many Companies, Businesses and Professionals have invested in social media. In many cases, they first studied a business strategy. In other cases, however, they have tried driven by the knowledge that, thanks to social media or social networks, it is easier to sell.
We at Factory Communication are always positive and proactive through our social media consulting. But it is also fair to tell you that selling on social requires significant time, planning and financial efforts.
A social strategy can be implemented to achieve two basic macro-groups of SMART goals:
- Business objectives: acquisition of new customers, increased sales of products and services;
- Branding objectives: brand positioning.
So it is important to define what goal you want to achieve and understand well what that means: for example, in the case of branding, there may not necessarily be an immediate commercial return, but there will be benefits in positioning.
If your goal, however, is to increase sales and customers, the first step is to choose which social channel to use. It must be in line with your market and your potential target audience (Buyer Personas). Otherwise? You run the risk of drawing a blank.
Social media marketing consultant: what can you do?
Your Social Media Consultant can endlessly expand your visibility and intercept new customers.
Have you ever heard of the famous IKEA post that went viral in a few hours thanks to 6 simple letters? Typing error or example of social strategy?
If the above has not yet convinced you, then try to imagine this.
You are an established Dentist, but you have recently moved to a new city. You know you are good, but people don’t know it. You have two paths.
- You open your practice, do some advertising, and wait for little by little, your satisfied clients to tell other people about you. The word-of-mouth effect is by far the most important. We all know that.
- Now imagine that the incredible effect of word of mouth is multiplied 100 times in the very short period. Amazing I would say. That’s the incredible power of social channels.
A customer was satisfied, he posts a positive review and his friends and others read and share that review. 10, 100, 1000 times in a month.
Now imagine that that review, not only gets posted on Facebook, but also on Google My Business. And if you have a restaurant also on TheFork.
Your social media consultant can increase the visibility, sales customers and business of a company, regardless of its size.
You’re probably telling yourself that yes,“I really need to start using a social media manager. But how to do that?“
At Factory Communication, we do not invent dentists and fill our Clients’ teeth.
Dear Entrepreneur, if you do not have in-house staff who can implement the right social media strategy, you must rely on those who, like us, make social media strategy their business.
Social media consultant: what do you do?
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