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Native Advertising: What it is and benefits for Companies

Learn how Native Advertising, or native advertising, can help your Company’s Business. It is a digital marketing strategy that integrates promotional ads directly within the editorial content of an online platform.
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On a wooden table are placed: a coffee mug, a white napkin on which there is a purple writing "content is king," and a fountain pen.

Content marketing to grow your Business!

With content marketing you can increase contacts, customers, sales and turnover. Find out why and how to implement it in your Marketing and Communication Strategy.
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SEO marketing blog: why it is important for Business

Writing for the Google crawler, or writing for the reader? This is the dilemma when it comes to SEO writing for blogs. Find out by reading our article!
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Do you sell on the internet? Take care of your product descriptions!

If you sell on the Internet, product descriptions are one of the key elements for e-commerce success.
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Two rows of 3 white cubes with black lettering. On the top row the writing SEO on the bottom row the writing ADV

SEO Strategies vs. ADV Campaigns: A Guide for Entrepreneurs

Two of the most discussed digital marketing strategies are Search Engine Optimization (SEO) and advertising campaigns (ADV). This article aims to clarify the differences between these two strategies, highlighting their strengths and weaknesses, to help entrepreneurs make informed decisions.
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Framing from above. 2 hands of a woman can be seen typing on a laptop computer. The woman is wearing a purple factory communication sweater. The rest of the image is in black and white.

Content Marketing for Customer Loyalty

Content marketing can be much more than courtship. Have you ever thought of using it to build stable affections?
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a copywriter is writing an article on the computer

SEO copywriter: 12 useful tips for making content for your site

SEO copywriting is the art of combining good writing with techniques useful for indexing content on search engines (SEO). It makes it possible to improve a website’s online ranking, increasing its visibility and notoriety.
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Persuasive Copywriting - Factory Communication

Persuasive copy: engages users and helps sell more

Words are powerful and are able, when used in the right way, to become a necessary and indispensable tool within effective Marketing strategies.
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Black and white photo. One hand holds up a yellow cartoon sign with the words Z Generation.

Generation Z and Content Mkt.

In order to understand how to do content marketing for Generation Z, you must always remember that you are facing the first genus of digital natives.
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Black and white photo. Two hands are typing on a laptop computer. In the center of the screen, in a square box of purple Factory Communication the words AI

AI Writing Tools for Content Marketing: yes or no?

Artificial intelligence has made great strides in marketing content writing, entering the copywriting landscape with force.
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Black and white image. A hand is writing with a purple-colored marker the word Content Marketing. The word is placed in the middle of other words arranged in a clustered pattern: create, optimize, publish, promote, measure, links, seo, blog, social media.

Content marketing strategy: our 7-point checklist

In this article we look at what a content marketing strategy is and how we can maximize its use in web and social communication to improve the marketing strategy and achieve the business goals we set.
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To have things never had you have to do things never done. In life as in Marketing Strategy

A phrase that fits perfectly in everyone’s life, at every moment when we would like to change something, achieve goals and realize what we desire. But for everything we dream of in life, for all the distant goals we want to achieve, change is necessary.
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Copywriting and Marketing

Copywriting is fundamental to the proper Marketing and Communication Strategy.

Copy activity comes in many shades and facets depending on the channel that is used and the Communication strategy adopted.

However and in any case it is based on some basic principles which are: Clarity , Immediacy , Effectiveness , Appeal, Elegance.

A message, no matter how strong it is, should never exceed certain stylistic canons of communication. Being vulgar does not mean communicating in a direct and compelling way.

It means not having the ability to convey the same message, with the right clarity and determination, but with a good amount of elegance and form.

Copy activity is essential to Communicate your message in the right way.

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