Corporate storytelling is the art of telling the company’s story through stories, rather than just data and product sheets.
It means giving the brand a face, sharing its origins, values, mission, people and “behind the scenes” in an authentic and engaging way.
In this way, the brand ceases to be perceived as a mere supplier and becomes a recognisable “character” with which the public can identify.
In terms of positioning, corporate storytelling helps you stand out in crowded markets: many competitors may offer similar products, but the company’s history, vision and value system are unique.
Telling these stories consistently on your website, social media and campaigns consolidates your brand identity and makes your brand more memorable. At the same time, stories that talk about real problems, challenges and successes bring customers and potential customers closer on an emotional level.
This creates a relationship of trust, because people perceive transparency, consistency and humanity.
When the audience feels that the brand “resembles” them and understands them, they will be more likely to choose it, remain loyal over time and recommend it to others.
