Hotel Marketing

Articles & News

Want to create a tourism portal and turn it into a profitable business? Learn how to design a tourism destination portal, monetize it and position it on Google. Complete Guide 2026.
In this article, let’s look at how to handle reviews professionally, what tools to use, and why it makes sense to get an agency to work with you.
Are you the head of a company that wants to make its way in today’s market? Well, Brand positioning will help you stand out among a multitude of companies offering all kinds of products and services, including probably, those similar to what you offer.
Digital accessibility is no longer just a matter of ethics or social responsibility: it is now a regulatory obligation for a broad category of businesses in Europe. As of June 28, 2025, Italy’s digital landscape will change dramatically thanks to the entry into force of the European Accessibility Act (EAA).
Among the most innovative tools made available by Google, PhotoSphere is a powerful and versatile solution for local companies and businesses that want to increase their visibility, attract new customers and boost sales.
Local SEO has become a crucial element in the digital marketing landscape, especially for companies that want to strengthen their online presence and want to be found by users who are doing a Google search for services “near them.”
Google Destinations is a major innovation in Google search for smartphones. It is basically a real travel agency, which collects and unifies real mini-guides for travelers in an easy-to-access manner: all the news about a destination, with the ability to also plan dates, flights and hotel

Hotel Marketing

In the hospitality sector, competition is increasingly won in the digital arena.

Hotels, farmhouses, resorts and accommodation facilities of all sizes must now be able to communicate online with the same care they take in welcoming guests.

luxury hotel roomAn effective digital presence is no longer an option: it is a necessary condition for increasing direct bookings, reducing dependence on OTAs and building lasting relationships with customers.

In this section, we have collected all the articles that Factory Communication has dedicated to hotel marketing: strategies to increase direct bookings, SEO for accommodation facilities, content marketing for hotels and farmhouses, online reputation management, revenue management tools and booking systems integrated with the website.

Whether you manage a boutique hotel, a farmhouse, a resort or a hotel chain, here you will find concrete resources to build an effective and sustainable digital marketing strategy.

Explore the articles and discover how Factory Communication works with accommodation facilities to increase visibility, bookings and turnover.