In this section of our website, you will find several articles explaining how to use Pinterest to implement your social media strategies, acquire new contacts and customers, and increase sales.
In today’s digital landscape, Pinterest Social Media Marketing is one of the most powerful and often underestimated tools for companies that want to stand out and acquire new customers through visual and highly targeted strategies.
Pinterest is a visual discovery platform that allows users to find inspiration, organise ideas and discover new products through images and videos, called ‘Pins’.
Launched in 2010, it now has over 500 million monthly active users worldwide, with a community strongly oriented towards action and purchasing.
Users (‘Pinners’) create themed boards where they save visual content they find interesting or useful, often related to projects, passions or future purchases.
Unlike other social networks, Pinterest acts as a true visual search engine: people use it to plan events, find ideas for the home, fashion, food and, above all, to discover new products and brands.
Each Pin can link directly to the source website, facilitating the transition from discovery to purchase, making Pinterest a strategic platform for companies that want to intercept users in the decision-making phase.
