Factory Communication, Consulenza Strategica e Marketing

April 14, 2026

Influencer marketing for restaurants: how to choose the right strategy (and the right agency)

Imagine a full table every night, not thanks to expensive advertisements, however, thanks to the authentic voice of someone who has experienced your kitchen firsthand. This is not a utopian scenario: it is exactly what happens when an influencer marketing campaign is built judiciously, with the right strategy and the right profiles by your side.

April 10, 2026

SEO strategy: 10 things an entrepreneur needs to know

Imagine a salesperson working for you seven days a week, around the clock, with no vacation and no fixed salary. It answers your potential customers’ questions about your products and services at the exact moment they ask them. This commercial exists. It’s called SEO strategy.

April 4, 2026

Growth hacking: how it can be ethically applied by an SME

Learn about growth hacking: meaning, techniques and strategies for growing your business quickly and sustainably. A practical guide for Italian entrepreneurs and SMEs.

March 31, 2026

What are SEO, GEO, AEO? Why they are important for SMEs

Imagine opening your own restaurant in the heart of Milan: the place is beautiful, the dishes are excellent, the service is impeccable. Yet, outside the door, no one walks by. The sidewalk is deserted. This is the situation in which many Italian SMEs find themselves on the Web. If your SME is also in this situation this article is dedicated to you.

March 29, 2026

Social media management: what to really do

Social media management, the real kind, goes far beyond publishing content. It is a system that combines storytelling, distribution, advertising and data analysis to turn social channels into a measurable growth tool for your business…..

March 16, 2026

SEO for Lawyers: the complete guide 2026

In this guide you will discover why site ranking on search engines (and artificial intelligence) has become the main business development tool for law firms in 2026, and what are the five strategic areas on which to take concrete action.

March 13, 2026

WordPress 6.9.4 updates: critical security maintenance

On March 10, 2026 Automattic made version 6.9.2, a critical security maintenance, available, but within 48 hours other updates were released, up to the current version 6.9.4.

March 12, 2026

Strategic marketing consulting: what it is and why it is different from an agency

In this article we explain what strategic marketing consulting really means, how it differs from the traditional agency model, and how you can figure out which approach is right for you as a business owner.

March 10, 2026

Competitor analysis in the Food & Beverage industry in 5 steps

In the Food & Beverage industry, competition never sleeps. New brands are constantly emerging, consumer trends are changing rapidly, and margins are thinning. In this scenario, understanding what your competitors are doing is not a luxury: it is a strategic necessity. In this guide we explain how to conduct an effective competitor analysis in the Food & Beverage industry in 5 concrete steps, with practical tools and tips designed for Italian SMEs.

March 6, 2026

How to use AI in Luxury marketing without losing the soul of the brand

There is a question that many fashion and luxury entrepreneurs silently ask themselves, often with a hint of distrust: “If I use artificial intelligence in marketing, does my brand become cold? Does it lose that magic that makes it unique?”

March 3, 2026

MARCA – Bologna Fair

MARCA 2026, the leading trade fair for retail and distributor brands, opens in Bologna on January 14. Product innovations and European trends in the spotlight. Must-attend event for industry professionals.

March 3, 2026

Milan Fashion Week Men

From January 16, Milan hosts Fashion Week Uomo: the big names of made in Italy present their new collections. Style, innovation and glamour take center stage internationally.

March 3, 2026

Pitti Immagine Uomo

On Jan. 13, Florence hosts Pitti Immagine Uomo, the world reference for men’s fashion. FW trends, fashion shows and exclusive appointments.

March 3, 2026

Winter Sales

From January 3, the Winter Sale starts: the ideal opportunity to update your wardrobe. Offers and discounts in store and online.

March 3, 2026

Milan Women’s Fashion Week

Milan Women’s Fashion Week kicks off on February 24: creativity, vision and style come together in the most anticipated fashion shows of the year. Fashion as a universal language.

March 3, 2026

Nutella Day

Feb. 5 marks Nutella Day, a global tribute to Italy’s most beloved spreadable cream. Every combo is the right one: share your favorite. Lots of sweetness for everyone!

March 3, 2026

BIT – International Tourism Exchange

BIT, a landmark event for international tourism, is being held from Feb. 10-12 in Milan. Operators, destinations and new travel trends compared.

March 3, 2026

Beer&Food Attraction

February 15-17 in Rimini is Beer&Food Attraction, the Italian trade fair for craft beer and signature food pairings. Producers and chefs together to celebrate taste. Say your perfect combo!

March 3, 2026

Chinese New Year

The Chinese New Year begins on February 17: welcome Year of the Snake! Celebrations, traditions and good wishes from one of the world’s oldest cultures.

March 3, 2026

Valentine’s Day

Love is everywhere – and February 14 is the day to celebrate it out loud! #SanValentine’s Day is not just for couples: it’s for those who love their friends, family, themselves. Make this day special with a gesture from the heart: a sweet word, a thoughtful gift, a shared moment.

March 2, 2026

Creating a tourism portal: launch your digital business

Want to create a tourism portal and turn it into a profitable business? Learn how to design a tourism destination portal, monetize it and position it on Google. Complete Guide 2026.

February 27, 2026

Website push notifications: why SMEs should use them

Imagine opening your store every morning, but instead of waiting for customers to come in, someone would allow you to knock directly on their doors with a personalized message. This is what push notifications do for your website or eCommerce.

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