Implementing WhatsApp marketing as part of your business strategy is essential because it allows you to convert more contacts into customers, speeding up the decision-making process and increasing sales.
Unlike email and social media, WhatsApp is a direct, personal channel with much higher open and read rates.
Messages are perceived as conversations, not advertisements, which lowers barriers and resistance.
Through broadcast lists, communities and automated messages, you can follow the customer throughout the entire funnel: from initial contact to information requests, from quotes to post-sales follow-ups.
You can send targeted content (videos, catalogues, offers, reminders) based on the user’s interests and behaviour, increasing the likelihood of response and purchase.
In addition, the ability to respond in real time to questions and objections builds trust, reduces churn and improves the overall experience.
Integrated with CRM and marketing automation, WhatsApp becomes a powerful tool for systematically segmenting, nurturing and converting leads, generating more sales and building customer loyalty over time.
