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Native Advertising: What it is and benefits for Companies

Learn how Native Advertising, or native advertising, can help your Company’s Business. It is a digital marketing strategy that integrates promotional ads directly within the editorial content of an online platform.
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How to promote a corporate event with ADVs

If you are in the event marketing business and want your corporate event to be successful, it is not enough to just post an ad and hope someone notices it. In this article we discuss how to promote a corporate event with paid campaigns.
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PPC campaigns: trends and strategies for you Entrepreneur

For the entrepreneur, staying up-to-date on PPC trends is critical to optimize budget, increase ROI and maintain competitiveness in increasingly crowded markets. In this article, we take a technical and strategic look at the major trends in PPC campaigns, providing useful tools and tips for those leading a business.
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Advertising campaigns: our 8-point checklist

In this article we delve into how to design, manage, and improve advertising campaigns for maximum return on investment.
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CTA sign made from 3 wooden dice placed on top of a yellow table

Call To Action: how to increase conversions effectively

Calls to action (Call To Action) can be the detail that marks the turning point in your marketing strategy.
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Black and white photo of a girl. In the background are the words "Quality Score" in a yellow comic strip.

Quality score why it’s important for your ADV Campaigns

Let’s look at what quality score is and how it affects the ADV Campaigns you run on Google ADS, or Social channels
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SMS advertising: why it boosts sales!

SMS advertising remains a direct and effective marketing tool, despite the advent of new digital technologies. That is why this channel continues to be a winning choice for many companies.
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A manager in front of a wall on which there is remarketing lettering in Factory purple and a white stroke drawing of a muscular man

Remarketing Campaigns: Strategies, Benefits, and Best Practices.

Do you want to acquire new customers and increase your eCommerce sales? Do you want to improve your Brand’s visibility in your target market? Then you can’t wait! You need to implement a remarketing campaign.
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Two rows of 3 white cubes with black lettering. On the top row the writing SEO on the bottom row the writing ADV

SEO Strategies vs. ADV Campaigns: A Guide for Entrepreneurs

Two of the most discussed digital marketing strategies are Search Engine Optimization (SEO) and advertising campaigns (ADV). This article aims to clarify the differences between these two strategies, highlighting their strengths and weaknesses, to help entrepreneurs make informed decisions.
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Advertising on Instagram with Dragon’s formula

Advertising on Instagram doesn’t work wonders… in this article we see why!
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Lead Generation Campaigns: The Key to Success

Lead Generation Campaigns can be the Key to unlocking the potential of Your Business. They represent one of the most effective digital marketing strategies for attracting new customers and increasing sales.
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Lead Generation Strategy to Acquire Customers

Lead generation literally means “generating leads”-it is the set of certain marketing activities that aim to create a list of qualified contacts who are potentially interested in a product or service, so-called “prospects.”
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Facebook Pixel: what it is and how to use it

The Facebook Pixel what it is, how to use it, and why it matters!
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a man is drinking coffee, a hand is seen with a credit card and a laptop computer

Online sales strategies: 7 valuable tips

Let’s take a look together at when opening an e-commerce is a surefire investment and when critical issues can arise in finding customers.
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Push your Google Ads strategy with PMax campaigns

Performance Max campaigns promise to change the way you’ve leveraged Google Ads until now.
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a smiling young woman is reading on her cell phone. The photo is in black and white, while the cell phone cover is purple Factory Communication

Online marketing campaigns: quick guide

Insights and ideas for designing your web marketing strategy and online Marketing Campaigns.
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Facebook ADS campaigns: Three examples to be inspired by

n this article we discuss Facebook ADS Campaigns by showing you three examples to be inspired by. Originality, creativity and strategy: some design examples to use as inspiration for success.
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Implementation of Google ADS campaigns

In this article we discuss the implementation of Google ADS campaigns to acquire new customers and increase sales!
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Facebook Messenger ADS: What it is and how to use it for your business

In this article we look at how to use Facebook Messenger ADS to do lead generation. Discover a new opportunity for Communication, Relationships and Business generation.
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PPC campaigns

PPC or Pay per Click campaigns are a revolutionary advertising tool that allow you to design and implement marketing and communication activities at extremely low costs, with in-depth measurability and high average returns.

PPC campaigns are part of the activities defined as SEM (Search Engine Marketing)

There are several online channels that allow you to run PPC campaigns.

One of the best known and most widely used is undoubtedly Google Ads. This is followed by Facebook ADS, which also integrates Instagram, Twitter Ads and LinkedIn Ads.

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