In your Web Strategy & Social Media, the importance of reviews should not be underestimated.
In fact, they allow us to monitor people’s sentiment: what is going well, but above all, what areas we can improve.
If well managed, they can improve the company’s visibility, engagement, web reputation and, consequently, the number of customers.
Even a negative comment can be turned into a goal for our business if we manage it correctly.
In many cases, a negative comment, when handled well, has led to a new purchase.
